Brand Tone

Inspirational, Accessible, and Promotional.

Brand Values

• •Quality and Craftsmanship
• •Affordability
• •Variety and Personalization
• •North American Manufacturing

Best Practices

• •Lead with Emotion, Support with Logic: Start copy with the feeling art evokes —joy, tranquility, inspiration. Follow up with logical reasons to buy, such as quality, price, and North American craftsmanship.
• •Balance Inspiration and Promotion: Mix inspirational posts about the power of art with clear, value-driven promotional content. One post might be about finding your style, the next about a 2-for-1 deal.
• •Use Evocative and Descriptive Language: Instead of just "Red Abstract Painting," use phrases like "A vibrant dance of crimson and scarlet" or "Bold strokes that bring energy to any room." This elevates the product without being pretentious.
• •Highlight the Human Element: Emphasize that paintings are "100% hand-painted by professional artists". This reinforces value and craftsmanship, distinguishing the brand from mass-produced prints.
• •Maintain Consistency Across Channels: The accessible, inspirational, and value-focused tone should be consistent everywhere—from the website's product descriptions to Facebook ads, email newsletters, and customer service responses.

Social Perception

The public generally perceives Fabuart as a source for affordable and decorative wall art. It is not typically seen as a destination for high-end, investment-grade fine art but rather as a practical solution for home and office decoration. Customers are often price-conscious, utilizing coupons and deals from sites like Groupon. The perception is that you can get a visually appealing product for a good value. The brand is viewed as reliable for what it offers. Reviews often praise the final look of the artwork in their homes, even if there are minor issues like color variations.

Copy Examples

• •Your Walls Are a Blank Canvas. Let's Make Art. A house is just a place until art makes it a home. Discover thousands of hand-painted and canvas artworks designed to tell your story. Find the piece that speaks to you.
• •Limited Time: The Summer Art Sale Is On! Brighten your home for less. Get up to 40% off on all abstract collections and landscape prints. Don’t wait—transform your space today and bring the beauty of art indoors.
• •The Beauty Is in the Brushstrokes. Each of our oil paintings is 100% hand-painted by professional artists. From the first brushstroke on a blank canvas to the final detail, you're getting a unique piece of art, made with passion and ready to hang.
• •From Your Camera to Your Wall. Some moments deserve to be more than a memory. Turn your favorite photos into beautiful, high-quality canvas art. The perfect personalized gift or the stunning centerpiece your room has been missing.
• •Real Art, Honest Prices. Proudly North American. We believe beautiful, quality art shouldn't be out of reach. That's why we create our pieces in the USA and Canada, ensuring premium craftsmanship at a fair price. Decorate with confidence.