Brand Tone

Creative & Artistic, Joyful & Playful, Friendly & Approachable, Passionate (about Barcelona & Design), Quality-conscious yet Affordable

Brand Values

• •Creativity & Illustration
• •Local Talent Support
• •Joy & Everyday Beauty
• •Authenticity
• •Community
• •Growth & Adaptation

Best Practices

• •Embrace "Creative & Joyful" Language: Use vibrant, positive, and slightly playful words. Think "sparkle," "delight," "colorful," "imagine," "create." Reflect the brand's mission to add joy.
• •Highlight "Barcelona & Artistry": Frequently reference Barcelona, its culture, and the artists you collaborate with. Emphasize the handcrafted or unique design aspects of products.
• •Maintain an "Approachable & Friendly" Voice: Use a conversational style. Address the audience directly (e.g., "Hola!", "You'll love..."). Keep sentences relatively clear and engaging.
• •Showcase "Authenticity & Passion": Let the genuine love for design and illustration shine through. Share the stories behind products or artists when possible. Be enthusiastic.
• •Be "Inclusive & Community-Focused": Write copy that invites people to be part of the DesignPlace world, whether it's visiting a store, attending a workshop, or appreciating the work of featured artists. Use calls to action that encourage engagement.

Social Perception

DesignPlace is perceived as a vibrant and creative brand deeply connected to Barcelona's art and design scene. They are seen as a source of unique, illustrated gifts and homeware. Their physical stores are presented as welcoming spaces that celebrate creativity. The collaborations with artists likely enhance their reputation for originality and support of the creative community. The brand's narrative of growth and expansion implies a positive customer response.

Copy Examples

• •Instagram Post (New Product - Barcelona themed): Hola, sunshine lovers! ☀️ Get ready to carry a piece of Barcelona with you wherever you go! Our new 'Las Ramblas in Bloom' tote bag, designed by the amazing [Artist Name], just dropped. Perfect for market days, beach trips, or just adding a splash of color to your everyday. Pop into our stores or find it online! #DesignPlace #BarcelonaDesign #WearableArt #SupportLocalArtists #JoyfulLiving
• •Website Product Description (Illustrated Mug): Start your mornings with a smile and a sip of creativity! This charming mug, featuring a playful illustration by [Artist Name], is designed to add a little joy to your daily brew. Made with love in Barcelona, it’s a perfect reminder that beauty (and good coffee) can be found in the everyday. High quality, delightfully affordable, and sure to be your new favorite!
• •Email Newsletter Snippet (Promoting Workshop): Unleash your inner artist! ✨ Remember those moodboard workshops we mentioned? We're thrilled to announce new dates! Join us at our [Store Location] space for an afternoon of inspiration, creativity, and connecting with fellow design lovers. Let's fill Barcelona with even more color! Limited spots – book yours today!
• •About Us Page Excerpt: At DesignPlace, we believe that art shouldn't just hang on walls – it should dance on your stationery, brighten your kitchen, and add a touch of magic to your routine. Born from a love for Barcelona's vibrant spirit and the incredible talent of its designers, we exist to bring more color, creativity, and joy into your world. From our LNC Originals to collaborations with inspiring artists, every piece tells a story.
• •Facebook Ad (General Brand Awareness): Tired of the same old? 🤔 DesignPlace is your go-to for unique, artist-designed homeware, gifts, and accessories that scream personality! We’re all about celebrating creativity, Barcelona talent, and making everyday objects a little more joyful. Discover a world of illustration and color at our Barcelona stores or shop online! 👉 [Link to website] #DesignPlaceBarcelona #CreativeLiving #IllustratedGoods #BarcelonaArt