Brand Tone

Passionate & Enthusiastic, Helpful & Informative, Friendly & Approachable, Community-Oriented, Appreciative

Brand Values

• •Quality: A commitment to providing high-quality crafting supplies and tools.
• •Creativity & Inspiration: Encouraging customers to explore their artistic side and providing the means to do so.
• •Customer Satisfaction: A stated focus on ensuring customers are happy with their purchases and experience.
• •Community & Shared Passion: Building a space for crafters and fostering a love for hobbies like diamond painting and scrapbooking.
• •Innovation/Uniqueness: Offering unique designs (especially in printables/SVGs) and specialized tools that might not be commonly found elsewhere.

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand's tone (e.g., "Passionate, Helpful, Friendly"), with examples of "do's" and "don'ts." Share this with anyone creating content.
• •Know Your Audience: Understand who your crafters are – their language, their motivations, their pain points. Write as if you're speaking directly to a fellow craft enthusiast.
• •Use "We" and "You": Employ inclusive language. "We" (referring to Design My Craft) can share expertise and passion, while "You" makes the customer feel seen and directly addressed.
• •Focus on Benefits and Emotions: Don't just list product features. Explain how they help the crafter achieve their desired outcome (e.g., "Our ergonomic diamond painting pen makes longer crafting sessions more comfortable, so you can enjoy your passion without strain"). Connect with the joy and satisfaction of crafting.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, an email, or a blog article, the underlying tone should feel familiar. Regularly review content across platforms to ensure alignment. Read copy aloud to catch inconsistencies or awkward phrasing.

Social Perception

Positive Overall: The majority of accessible customer feedback and community mentions portray "Design My Craft" in a positive light. Customers often praise the quality of products, especially specialized items for diamond painting, and the speed of shipping. Reliable Supplier: It's perceived as a reliable source for specific crafting needs, particularly within the diamond painting community. Good Customer Service: Many reviews highlight positive interactions with customer service, noting responsiveness and helpfulness in resolving issues. Niche Specialist: The brand is well-regarded for its focus on diamond painting accessories and unique craft items, differentiating it from broader craft retailers.

Copy Examples

• •✨ Sparkle brighter with our new Enchanted Forest Diamond Painting Kit! ✨ Dive into a world of creativity and watch shimmering scenes come to life. Perfect for cozy evenings and unleashing your inner artist. Tag a friend who needs this in their craft corner! #DesignMyCraft #DiamondPainting #CraftAddict #NewKit #CreativeJoy
• •You Asked, We Listened! Fresh Crafting Goodies + A Special Treat Inside! 🎁
• •Craft Your Heart Out! ❤️ Get 20% Off All Diamond Painting Tools This Week Only. Stock up on your faves and let your creativity flow! Shop Now & Shine On!
• •Hey Crafters! Ever wondered how to get those perfect, crisp edges on your release paper? Or maybe you're looking for the secret to making your diamond drills extra secure? You're in the right place! Today, we're sharing our top 5 tried-and-true tips that will take your crafting game to the next level. Let's get making!
• •More than just a store, Design My Craft is a community built on a shared love for all things crafty. We're passionate about bringing you unique, high-quality supplies because we know the joy that comes from creating something beautiful with your own hands. Join us on this sparkling journey!