Brand Tone

Authentic & Story-Driven, Appreciative & Cultured, Warm & Evocative, Ethical & Conscious

Brand Values

• •Authenticity & Craftsmanship
• •Cultural Heritage
• •Quality & Uniqueness
• •Sustainability & Fair Practices
• •Inspiration & Discovery
• •Bringing Cultures Together

Best Practices

• •Embrace Storytelling: Weave narratives about the product's origin, the artisans, or the cultural inspiration behind it. This reinforces authenticity and emotional connection.
• •Use Sensory Language: Appeal to sight, smell, and touch by describing textures, colors, scents, and the ambiance the products create (e.g., "vibrant colors," "exotic scents," "opulent patterns").
• •Highlight Craftsmanship & Uniqueness: Consistently use terms like "handmade," "artisan-crafted," "hand-stitched," "unique," and "one-of-a-kind" to emphasize the special nature of the products.
• •Maintain an Appreciative and Respectful Voice: Show genuine admiration for Moroccan culture and the artisans' skills. Avoid clichés and ensure cultural representations are respectful.
• •Reinforce Ethical Values: Subtly and consistently mention sustainable practices, support for artisans, and the use of natural materials to build trust and appeal to conscious consumers.

Social Perception

Positive, associating the brand with quality and lifestyle. Aligns well with current consumer trends valuing authenticity and ethical sourcing. Catering to customers interested in Moroccan decor and looking for authenticity, vibrant designs, and items that tell a story.

Copy Examples

• •Invite the soul of Marrakech into your home. Our 'Desert Oud' scented candle, hand-poured by skilled artisans, blends ancient traditions with sustainably sourced soy wax. Each flicker tells a story of spice markets and starlit nights. Experience the magic.
• •Born from a love for Morocco's vibrant heart and a passion for authentic design, Design Maroc brings you treasures unearthed on dusty roads and in bustling souks. We partner with family workshops and women's cooperatives, ensuring every piece is made with love, tradition, and a touch of desert magic.
• •More than just a seat, our hand-stitched leather poufs are an invitation to gather, to share, to dream. Crafted in the ancient tanneries of Essaouira, each one carries the mark of its maker – a unique piece of Moroccan heritage for your modern life.
• •Every Design Maroc piece you welcome into your home supports the skilled hands that shaped it. We believe in beauty that gives back, partnering with Moroccan artisans and women's cooperatives to preserve heritage and empower communities. Shop consciously, live beautifully.
• •Discover Design Maroc: Where handcrafted artistry meets timeless Moroccan elegance. Curated collections, sustainably made, bringing the warmth and wonder of the Orient to your doorstep.