Tono de Marca

Aspirational yet accessible, inspirational, sophisticated, customer-centric, reassuring, and passionate about interior design.

Valores de Marca

• •Design Accessibility: Making exclusive, high-quality design lighting available to a wide audience.
• •Quality and Durability: Emphasizing high-quality materials and strict standards for long-lasting products.
• •Aesthetic and Atmosphere: Valuing lighting as essential for creating mood and style in a space, selling "atmosphere" not just lamps.
• •Customer Service: Promising user-friendliness, personal customer service, and reliability through clear benefits and trustmarks.

Mejores Prácticas

• •Lead with Emotion, Support with Logic: Start with evocative, atmospheric language that speaks to the aesthetic desire of the customer (e.g., "a true eyecatcher," "creates beautiful shadow patterns"). Follow up with the practical, reassuring details that justify the purchase (e.g., "high-quality materials," "free 1-2 day shipping," "30-day returns").
• •Use a "Design for All" Vocabulary: Consistently use words like "exclusive," "design," "stylish," and "unique," but pair them with the value proposition of being "accessible" and "for a broad audience." This balances the high-end feel with an inclusive invitation.
• •Tell the Story of the Light: Instead of just listing features, describe the effect of the lamp. Talk about how it "dances with a light breeze," creates "a warm, atmospheric glow," or serves as a "statement piece." This turns a product into an experience.
• •Maintain a Refined & Clean Voice: Mirror the minimalist, modern aesthetic of the products in the copy. Use clean sentences, ample white space, and a sophisticated but straightforward vocabulary. Avoid overly complex jargon or casual slang to maintain the brand's premium feel.
• •Incorporate Trust Signals in All Channels: Consistently mention key trust builders like the "WebwinkelKeur" membership, the high "Trustpilot" rating, fast and free shipping, and the 30-day return policy across the website, in ads, and in email communications to reinforce reliability.

Percepción Social

Customers generally have a positive product perception, praising quality and design. Brand awareness is neutral to low due to minimal digital footprint beyond their website and retail partners. However, for those who find them, the brand is perceived as a trusted retailer due to certifications and positive ratings on specific platforms.

Ejemplos de Copy

• •Your home is a canvas. Our Hoedlamp is the brushstroke. Crafted with elegant, sweeping lines, it doesn't just illuminate—it transforms your space into a gallery of light and shadow. Discover the art of lighting.
• •Meet the lamp that feels like a warm hug for your room. Inspired by classic design, our USB-rechargeable Mushroom Lamp offers versatile, atmospheric light wherever you need it—no cords required. Perfect for bedside tables, cozy reading nooks, or adding a touch of serene style to your desk.
• •Since 2022, we've been driven by a single passion: making beautiful design a part of everyday life. Lighting is more than a switch on the wall; it's the soul of your home. Explore our new Japandi and Modern collections and find the piece that tells your story.
• •Elevate your interior with stunning, high-quality lighting. From modern pendants to elegant table lamps. Shop our curated collection now.
• •Lighting is the unsung hero of interior design. It sets the tone, creates focus, and can make a small room feel grand or a large room feel intimate. In this guide, we'll explore how statement pieces, like our graceful Cloud Lamp, can do more than just brighten a space—they can bring it to life.