Tono de Marca

Minimalist, Aspirational, and Serene

Valores de Marca

• •Aesthetic Curation
• •Simplicity and Modernity
• •Global Accessibility
• •Art as Transformation

Mejores Prácticas

• •Embrace "Less is More": Keep all copy from captions to product descriptions short, clean, and impactful. Avoid clutter, excessive emojis, or overly descriptive language. The words should be as minimalist as the art.
• •Focus on Feeling, Not Just Features: Instead of just describing the print, describe the feeling it evokes (e.g., "calm," "balance," "focus," "serenity"). This connects the aspirational lifestyle to the product.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the visual aesthetic. If the image is calm and neutral, the words should be as well. This consistency across all communication builds a strong, recognizable brand identity.
• •Use a Consistent Lexicon: Create a small glossary of brand-approved words and phrases (e.g., "elevate," "curated," "transform," "serene," "minimal," "modern space"). Use these terms repeatedly to reinforce brand values.
• •Be Clear and Direct in Calls-to-Action (CTAs): While the tone is soft, the instructions should be clear. Use simple, direct CTAs like "Shop the collection," "Discover the print," or "Tap to see more." This provides clarity without sounding aggressive, guiding the user gently towards the next step.

Percepción Social

The public perception of Designia Shop is mixed and heavily impacted by its operational shortcomings. On Instagram, the visual content is well-received, indicating that the audience appreciates the aesthetic and quality of the art designs. However, the non-functional website is a major red flag, creating a perception of being unprofessional or untrustworthy, and potentially leading to lost sales due to ambiguity in the purchasing process.

Ejemplos de Copy

• •Meet ‘Serenity.’ A simple form for a tranquil mind. Our new abstract print is here to bring a sense of calm to your favorite space. Available now. #ModernArt #MinimalistHome
• •Art for the Modern Dwelling. Curated prints designed to elevate and inspire. Free worldwide shipping on all orders.
• •Inspired by the quiet elegance of Japanese architecture, 'Kyoto Lines' features a bold, singular stroke on a neutral canvas. It’s more than a poster; it’s a statement of simplicity. A perfect centerpiece for a minimalist living room or a focused home office.
• •An artful update for your walls.
• •Your walls are waiting. Transform your home with art that speaks to you. At Designia Shop, we curate minimalist prints for the modern soul. ✨ Tap to explore our gallery. Free global shipping.