Brand Tone

Sophisticated, Aspirational, Authoritative, and Personably Relatable.

Brand Values

• •Design Expertise and Curation
• •Quality and Livability
• •Personalized Service
• •Transformation
• •Honesty and Heart

Best Practices

• •Lead with the 'Why,' Not Just the 'What': Focus on the emotional benefit and the lifestyle the product enables, rather than just describing features.
• •Use Authoritative and Evocative Language: Employ words like 'curated,' 'elevated,' 'soulful,' 'transform,' and 'intuitive' to reinforce the brand's expertise and sophisticated positioning.
• •Tell the Story of the 'PPL': Consistently weave the brand's core mission—designing for people—into the narrative, sharing client stories or explaining how a piece serves a lifestyle.
• •Balance Luxury with Relatability: Infuse the copy with the brand's 'humor and heart' value to make the luxury feel more accessible and human, avoiding an alienating tone.
• •Maintain a Consistent Voice Across All Touchpoints: Ensure the sophisticated, expert voice is consistent across the website, social media, email newsletters, and in-store signage to build trust and a recognizable brand identity.

Social Perception

DPPL is perceived as a high-end, luxury destination for unique furniture and decor, recognized for its professional and credible expertise, and manages to be exclusive yet accessible within its local market.

Copy Examples

• •This isn't just a living room; it's the scene of your life's best moments. Our philosophy is simple: create soulful interiors that blend elevated aesthetics with true livability. Let us help you tell your story. #DesignForThePPL #LuxuryInteriors #SpokaneDesign
• •Beyond its solid oak construction lies a commitment to connection. The Atrop table is more than a piece of furniture—it is the centerpiece of your home, designed to host intimate dinners and grand celebrations with equal grace. An investment in timeless design and future memories.
• •Imagine having a principal designer from our studio dedicated solely to your space. We'll walk through your home, understand your story, and intuitively map out a vision. By the end of the day, you won't just have a plan; you'll have clarity and a direct path to a home that feels unequivocally you.
• •Good design should feel personal. That’s the belief behind our latest curated collection: The Arches Tabletop. Each piece was selected for its sculptural form and quiet confidence, designed to bring a touch of architectural grace to any surface. Discover the collection that’s currently inspiring our designers.
• •Your inspiration boards are full of beautiful spaces. Let's make them your reality. The DPPL studio offers full-service interior design, from initial concept to white-glove installation. Partner with us to transform your house into the home you've always envisioned. Inquire for a consultation.