Brand Tone

Sophisticated, Expert, Creative, Professional, and Inspirational

Brand Values

• •Quality & Craftsmanship
• •Design Excellence & Innovation
• •Customer Focus & Collaboration
• •Heritage & Experience
• •Supporting Local & New Zealand Identity

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the superior materials (especially NZ wool), artisanal techniques (hand-tufted, hand-knotted), and the durability of the rugs. Use terms like "meticulously crafted," "premium," "enduring."
• •Showcase Design Expertise and Artistry: Regularly mention collaborations with artists and designers. Position rugs as "statements," "masterpieces," or "art for your floor." Use evocative language that speaks to creativity and innovation.
• •Maintain a Sophisticated and Elegant Vocabulary: Choose words that convey luxury, refinement, and expertise. Avoid overly casual slang or overly technical jargon unless explaining a specific process clearly.
• •Focus on Bespoke Solutions and Personalization: Stress the custom design service and the collaborative approach with clients. Highlight how rugs can be tailored to individual needs and spaces.
• •Be Inspiring and Aspirational: Use imagery and language that allows potential customers to envision the transformative impact of a Designer Rug in their own homes or projects. Speak to the emotional connection and the "vibe" a rug can create.

Social Perception

High-End & Luxurious, Reputable & Trusted, Design-Led, Knowledgeable & Helpful Staff

Copy Examples

• •Headline: Define Your Space. Design Your Legacy. Body: At Designer Rugs NZ, we believe a rug is more than a floor covering – it's the heart of your room, a canvas for your style. Discover the unparalleled quality of handcrafted New Zealand wool and collaborate with our experts to create a bespoke masterpiece that speaks volumes. Call to Action: Visit our Auckland Showroom or Explore Our Collections Online.
• •Headline: Where Art Meets Craft. Body: For over 30 years, Designer Rugs has been synonymous with innovative design and uncompromising craftsmanship. From exclusive artist collaborations to your own unique vision, we transform the finest materials into enduring statements of luxury. Experience the art of rug making. Call to Action: Enquire About Our Custom Design Service.
• •Headline: The Foundation of Inspired Interiors. Body: Elevate your commercial or residential project with a Designer Rug that seamlessly blends artistry with functionality. Our team is dedicated to providing tailored solutions, from concept to creation, ensuring every piece reflects your unique aesthetic and our commitment to excellence. Call to Action: Apply for a Trade Account Today.
• •Social Media Post (with an image of a stunning, unique rug): Text: Texture, colour, artistry. Each Designer Rug is a journey in design, meticulously crafted to bring warmth and personality to your space. Featuring [Rug Name/Collection], woven from the finest New Zealand wool. How would this piece transform your room? #DesignerRugsNZ #NZWool #LuxuryRugs #InteriorDesignNZ #CustomMade Link: [Link to product/collection]
• •Headline: Beyond the Floor: Rugs as Heirlooms. Body: Investing in a Designer Rug is an investment in timeless quality and enduring style. Handcrafted with passion and precision, our rugs are designed to be cherished for generations. Explore collections that blend contemporary design with traditional techniques. Call to Action: Learn More About Our Craftsmanship.