Brand Tone

Accessible & Value-Oriented, Customer-Centric & Reassuring, Knowledgeable & Informative, Fashion-Forward & Stylish, Enthusiastic & Passionate

Brand Values

• •Accessibility/Affordability
• •Customer Satisfaction
• •Authenticity & Quality
• •Wide Selection/Variety
• •Innovation

Best Practices

• •Prioritize Clarity and Transparency: Clearly communicate guarantees (authenticity, price match), shipping expectations, and return policies. Avoid jargon where possible, especially when explaining prescription options. If delays or backorders occur, proactive and honest communication is key, even if it's not good news.
• •Emphasize Value and Accessibility: Consistently highlight the benefit of getting authentic designer brands at more affordable prices. Use language that empowers the customer, making them feel smart for choosing Designer Optics.
• •Maintain a Customer-Centric Voice: Frame messages around the customer's needs, desires, and potential concerns. Use "you" and "your" frequently. Express empathy and a desire to ensure their satisfaction ("We want you to be 100% satisfied").
• •Inject Enthusiasm for Fashion and Style: Convey a genuine passion for eyewear trends and helping customers find looks they love. Use descriptive, evocative language when talking about styles and brands, making the shopping experience feel exciting.
• •Ensure Consistency Across All Channels: The helpful, fashion-savvy, and value-driven tone used in marketing should extend to customer service interactions, email communications, and social media responses. This includes addressing complaints with the same level of care and brand voice. This is an area where current performance seems to diverge significantly from the ideal.

Social Perception

The social perception of DesignerOptics.com is polarized. A segment of customers perceives the brand as a great source for affordable designer eyewear. Another significant group of customers has a negative perception due to issues with customer service, delivery delays, prescription errors, and sometimes questioning product authenticity or quality.

Copy Examples

• •Headline: See the Savings. Love the Style. Body: Why pay more for the designer frames you adore? At DesignerOptics.com, get 100% authentic luxury eyewear without the luxury price tag. Your perfect pair is waiting.
• •Headline: Authentic Designers. Honestly Priced. Expertly Crafted for You. Body: From iconic brands to the latest trends, find your signature look at DesignerOptics.com. We guarantee authenticity and offer in-house prescription lens services for a perfect fit, every time. Experience eyewear shopping made easy, fun, and affordable.
• •Headline: Don't Just Find Glasses. Discover Your Look. Body: Your eyewear is an extension of your style. Explore thousands of designer frames at DesignerOptics.com and enjoy free shipping, easy returns, and our price match guarantee. Seeing is believing – and saving!
• •Headline: The Future of Eyewear is Clear (and Affordable!). Body: DesignerOptics.com is revolutionizing how you buy glasses. With our state-of-the-art lab and direct partnerships, we bring you top-quality designer prescription glasses and sunglasses at prices that make sense.
• •Headline: Style Delivered: Genuine Designers, Zero Hassle. Body: Get the latest Ray-Ban, Gucci, Prada and more, shipped right to your door. At DesignerOptics.com, we're committed to quality, authenticity, and a seamless shopping experience, so you can focus on looking and feeling great.