Brand Tone

Authentic & Appreciative, Community-Oriented & Supportive, Quality-Focused & Discerning, Storytelling & Personal, Proudly Nova Scotian

Brand Values

• •Craftsmanship & Quality
• •Supporting Local Artisans
• •Cultural Heritage
• •Authenticity & Uniqueness
• •Community & Connection
• •Appreciation for the Handmade

Best Practices

• •Prioritize Storytelling: Whenever possible, weave in the narrative of the maker, the inspiration behind the piece, or the tradition it represents. This reinforces authenticity and connection.
• •Use "Artisan," "Maker," "Handcrafted," "Fine Craft": Consistently use terminology that reflects the quality, skill, and human touch involved in creating the products. Avoid overly commercial or mass-market language.
• •Highlight "Local" and "Nova Scotian": Emphasize the origin of the crafts to instill a sense of place, pride, and support for the regional community.
• •Maintain an Appreciative and Respectful Voice: Write about the crafts and their creators with genuine admiration for their skill and artistry. Let the passion for craft shine through.
• •Focus on Uniqueness and Quality: Stress that these are not just products, but unique, high-quality pieces of art that offer lasting value and meaning, distinct from mass-produced items.

Social Perception

Respected & Reputable, Source of Unique, Quality Gifts, Champion of Local Talent, Culturally Significant, Growing Appreciation

Copy Examples

• •Facebook/Instagram Post (featuring an artisan): "Meet [Artisan's Name], the hands and heart behind these stunning [Product Type]. Each piece, handcrafted in their [Town/Region], Nova Scotia studio, tells a story of dedication and passion. Discover their latest collection at the Designer Craft Shop and bring a piece of authentic Nova Scotian artistry into your home. #MadeInNovaScotia #FineCraft #SupportLocalArt"
• •Product Description Snippet (for a ceramic piece): "Feel the artisan's touch in every curve of this unique [ceramic item]. Fired with passion and glazed to perfection, it’s more than just pottery; it’s a piece of Nova Scotia, ready to become part of your daily ritual. Lovingly created by [Artisan's Name], a juried member of Craft Nova Scotia."
• •Website Homepage Banner Text: "Designer Craft Shop: Where Nova Scotia's finest artisans share their passion. Explore unique, handcrafted treasures, each with a story to tell. Shop local, support creativity."
• •Email Newsletter Subject Line: "✨ New Arrivals: Authentic Handmade Beauty from Nova Scotia's Best!"
• •Promotional Text for a Seasonal Collection: "This season, give the gift of authentic Nova Scotian craft. Our curated collection features unique, handcrafted pieces from talented local artisans – gifts that are made with heart and built to last. Find something truly special at the Designer Craft Shop."