Brand Tone

Supportive and Encouraging, Community-Oriented, Appreciative (of craft and heritage), Educational and Informative, Professional and Reputable

Brand Values

• •Excellence and Quality
• •Education and Development
• •Community and Collaboration
• •Promotion and Advocacy
• •Heritage and Culture
• •Diversity and Inclusivity
• •Ethical Practice and Fiscal Responsibility

Best Practices

• •Emphasize the Artisan: Always highlight the skill, passion, and story behind the maker and their craft. Use phrases like "handcrafted by," "artisan-made," "meet the maker."
• •Use Warm and Inclusive Language: Foster a sense of community and welcome everyone to appreciate and participate in craft. Words like "community," "discover," "share," "celebrate," "join us" can be effective.
• •Highlight Quality and Uniqueness: Stress the high standards and the one-of-a-kind nature of the handcrafted items. Use terms like "exceptional quality," "unique design," "heirloom piece."
• •Connect to Nova Scotian Heritage: Subtly weave in the connection to the local culture, landscape, and traditions that inspire the crafts. Mentioning "Nova Scotian spirit," "inspired by our coast," "local traditions" can add depth.
• •Maintain a Supportive and Encouraging Voice: Whether addressing potential buyers or aspiring crafters, the tone should be positive, encouraging, and appreciative of the value of craft. Focus on the joy of creating and owning handmade items.

Social Perception

Valued Community Asset, Provider of Quality and Unique Products, Educational Resource, Advocate for Local Talent, Growing Interest

Copy Examples

• •Headline: "Discover the Art of Nova Scotia: Handcrafted with Passion, Just For You." Body: "Each piece in our collection tells a story of tradition, skill, and the vibrant spirit of Nova Scotian artisans. Support local creators and bring home a treasure that lasts a lifetime."
• •Headline: "Craft Your Story: Workshops & Inspiration at Craft Nova Scotia." Body: "Unleash your creativity! Join our community of makers and learn from the best. From beginner classes to advanced techniques, we're here to help you on your crafting journey."
• •Headline: "More Than Just a Shop: It's a Celebration of Nova Scotian Craftsmanship." Body: "At Craft Nova Scotia, we're passionate about preserving heritage and fostering innovation. Every purchase directly supports our talented members and the future of craft in our beautiful province."
• •Headline: "The Perfect Gift, Uniquely Nova Scotian: Handpicked from Our Talented Artisans." Body: "Looking for something special? Explore our curated selection of handmade jewelry, ceramics, textiles, and more. Find a one-of-a-kind gift that speaks volumes."
• •Headline: "Feel the Maker's Touch: Quality Crafts, Rooted in Tradition." Body: "Experience the dedication and artistry poured into every item. Our juried members represent the pinnacle of Nova Scotian craft, offering you pieces of enduring beauty and quality."