Brand Tone

Helpful & Solution-Oriented, Personal & Heartfelt, Approachable & Friendly, Creative & Fun

Brand Values

• •Customer Satisfaction
• •Personalization & Uniqueness
• •Thoughtfulness & Connection
• •Quality
• •Ease of Gifting

Best Practices

• •Always Prioritize the "Why": Focus on the emotional driver behind purchasing a gift – love, appreciation, celebration. Let this shine through in your language.
• •Use "You" and "Your": Address the customer directly to make the experience feel personal and engaging, reinforcing the personalized nature of the products.
• •Keep it Warm and Approachable: Avoid overly formal or technical language. Use contractions and friendly phrasing. Imagine you're helping a friend pick out a meaningful present.
• •Highlight Solutions and Ideas: Frame your products and content as helpful solutions to the gift-giving dilemma. Offer inspiration and make the process easy and enjoyable.
• •Infuse a Touch of Creativity and Fun: Especially when describing products like cartoon items, let the copy reflect the playful and unique aspect of the brand. Use positive and uplifting language.

Social Perception

Positive, Reliable, Provider of Unique Gifts, Emerging

Copy Examples

• •Headline (Website Banner): Gifts as Unique as Your Loved Ones. Personalize a smile today!
• •Product Description (Cartoon Mug): Turn your favorite memories into a daily dose of joy! Our custom cartoon mugs are the perfect way to show you care, with a fun, personal touch they'll cherish with every sip.
• •Social Media Post (Instagram/Facebook - promoting Father's Day gifts): Dad deserves more than just a tie this year! 😉 Find a gift that truly speaks his language. From personalized keychains to custom photo plaques, we'll help you make his Father's Day unforgettable. #DesignedBySiti #FathersDayGifts #PersonalizedForDad #UniqueGifts
• •Email Subject Line (for a sale): Psst... A Little Something Special (and Personalized!) Inside Just For You.
• •About Us Snippet: At DesignedbySiti, we believe the best gifts come from the heart. That's why we're passionate about helping you create personalized treasures that tell your unique story and celebrate the people you love. Fast US shipping and a 'you-first' approach mean you can always gift with confidence.