Brand Tone

inspirational, helpful, and friendly

Brand Values

• •Organization & Productivity
• •Aesthetic & Design Quality
• •Empowerment & Self-Improvement
• •Simplicity & Accessibility
• •Passion & Authenticity

Best Practices

• •Always Blend the Aspirational with the Practical: Don't just sell a planner; sell the feeling of being organized and in control. Use inspirational language ("achieve your dreams," "design your life") but always back it up with a practical benefit or feature ("hyperlinked pages," "goal-tracking templates").
• •Maintain a Consistent Visual and Verbal Palette: Use the same soft, clean, and minimalist aesthetic in your language as you do in your product designs. Words like "clean," "minimal," "simple," "beautiful," and "intentional" should be staples in your copy.
• •Speak Directly to Your Customer's Pain Points: Address the feeling of being overwhelmed, disorganized, or stressed. Frame your products as the clear, simple solution to these problems. Use questions to create a relatable connection (e.g., "Tired of forgetting important dates?").
• •Foster a Sense of Community: Encourage interaction by asking questions and sharing user-generated content (with permission). Make your customers feel like they are part of a supportive group of like-minded individuals who are all on a journey of self-improvement.
• •Prioritize Clarity and Helpfulness: Ensure all instructions, product benefits, and compatibility information are easy to understand. Your role is to be a helpful guide into the world of digital planning. Avoid jargon and always focus on how the product makes the customer's life easier.

Social Perception

The social perception of Designed by Cloé is highly positive, characterized by an appreciative customer base, products seen as high-quality and aspirational, and a responsive and engaging brand presence.

Copy Examples

• •Meet the new 2026 Digital Life Planner! ✨ Designed to be your partner in turning dreams into plans and plans into reality. With a clean layout, intuitive hyperlinks, and dedicated sections for your goals, wellness, and finances, organizing your life has never looked so beautiful. Ready to start your journey to a more intentional you? Tap the link in our bio to explore.
• •Feeling overwhelmed by to-do lists and scattered notes? Imagine having everything you need to conquer your day, week, and year in one beautifully organized place. Our digital planners for iPad and tablets help you find clarity and focus. Say goodbye to clutter and hello to productivity. Get started with our best-selling planner today!
• •Your wellness journey deserves a beautiful space. The Digital Wellness Journal is thoughtfully designed to help you track your habits, practice gratitude, and prioritize self-care. With minimalist templates for meal planning, fitness tracking, and mindfulness, you can nurture your mind and body with intention. Compatible with GoodNotes & Notability.
• •Hi [Customer Name], as we head into a new month, it's the perfect time to set fresh goals. Did you know your planner has a dedicated monthly goal-setting page? Use it to map out what you want to achieve, break it down into small steps, and make this your most productive month yet! We believe in you. 💖
• •Navigate your entire year with a single tap. Our digital planners are designed with thousands of hyperlinks to make planning smooth, fast, and fun. #DigitalPlanner #Goodnotes #Productivity