Brand Tone

Sophisticated & Curated, Approachable & Helpful, Passionate & Personal, Community-Oriented

Brand Values

• •Good Design & Modernism: "We believe that good design makes life easier and more enjoyable." Their collection is based on "modernism. Clean, simple, and classic designs."
• •Quality & Craftsmanship: They emphasize "quality in absolutely everything we do," from suppliers to design services. Pieces are chosen for their "quality, style, and uniqueness."
• •Customer Connection & Individuality: "It's the place you come to find a piece that you connect with and can live with." "We believe your home should echo your individuality and flair."
• •Helpful Guidance & Collaboration: They see themselves as a "coach" to help customers "make the design their own" and offer "extensive interior consulting services."
• •Creating Loved Homes: Their mission is "to help you create a home that you love to live in" and "to create a completely original living space, just for you."

Best Practices

• •Emphasize Curation and Quality: Consistently use language that reflects the careful selection process and the high quality of the products (e.g., "thoughtfully chosen," "expertly curated," "lasting craftsmanship").
• •Maintain an Approachable yet Sophisticated Voice: Balance design expertise with a friendly, helpful tone. Avoid overly technical jargon unless explained. The voice should feel like a knowledgeable friend in the design world.
• •Highlight the "Why" - The Connection and Love for Home: Connect products to the ultimate goal: creating a home that clients love and that reflects their individuality. Use emotional and aspirational language.
• •Showcase the Experience (Online and Offline): Whether describing the website or the showroom, convey the enjoyable and inspirational aspects of interacting with the brand.
• •Be Authentic and Personal (with a note on service): Continue to share the passion behind the brand. Address customer service feedback proactively (even if not publicly) to ensure the helpful, personal value is consistently delivered. Ensure all communications, especially problem-solving, reflect the brand's core values of support and connection.

Social Perception

Positive: Many customers appreciate the unique, modern selection and the design assistance provided. They are seen as a source for "modern design inspiration." Mixed Customer Service: While some reviews praise the helpful staff, a prominent negative review on Houzz details a very poor customer service experience, citing issues with honoring a tagged price and lack of follow-up. Established Local Presence: Having been locally owned and operated since 2002 (including its time as Home on the Harbor), and with a significant showroom, they are an established part of the Baltimore design scene.

Copy Examples

• •Headline: Curated Modern. Lived-In Luxury. Body: At Design Distillery, we meticulously select pieces that blend timeless modernism with everyday comfort. Discover designs you'll connect with, for a home you'll love. Visit our Baltimore showroom or explore online.
• •Headline: Your Vision, Our Expertise. Let's Design Together. Body: More than just furniture, we offer a partnership. Our design distillers are your coaches, helping you craft a space that’s uniquely you. From a single statement piece to a full home refresh, find inspiration and guidance at Design Distillery.
• •Headline: Beyond the Showroom: A Hub of Modern Design. Body: Step into 9,000 sq. ft. of inspiration at our historic Baltimore location. Design Distillery isn't just a store; it's an experience where quality, style, and your unique story come together.
• •Headline: The Art of Modern Living, Distilled. Body: We believe good design simplifies and enriches life. That's why we source quality, modern furnishings that are as functional as they are beautiful. Elevate your everyday with Design Distillery.
• •Headline: From Our Passion to Your Home. Body: Fueled by a love for clean lines and classic modern pieces, Design Distillery brings you a collection chosen with care. Create a home that reflects your essence with pieces that inspire.