Brand Tone

Personal, Friendly, and Passionate

Brand Values

• •Personalization
• •Craftsmanship
• •Customer Celebration

Best Practices

• •Always Use "I" and "You": Write as a person, not a faceless company. Use "I" to share your passion ("I love making these...") and "you" to speak directly to the customer ("...to help you celebrate"). This reinforces the personal, one-on-one connection.
• •Tell the Story Behind the Product: Don't just post a photo of a product. Share a small detail about why you decided to make it, what inspired the design, or the joy in creating a specific customer's order (with their permission). This highlights the craftsmanship and passion.
• •Incorporate Emotional and Celebratory Language: Use words that evoke feeling and connect to life's special events. Phrases like "cherished memory," "unforgettable moment," "celebrate in style," and "a gift from the heart" align perfectly with the brand's value of customer celebration.
• •Engage with Questions and Personal Replies: End posts with open-ended questions to encourage comments ("What occasion would you use this for?"). When replying to comments, maintain the friendly, personal tone. Use the commenter's name and respond thoughtfully.
• •Let the Passion Shine Through: Don't be afraid to use enthusiastic language and emojis (like ✨, ❤️, 🙏). The brand's strength is its authenticity and the genuine passion of its creator. This excitement is contagious and builds a loyal community that wants to support a real person's dream.

Social Perception

Niche and Community-Focused

Copy Examples

• •I've been bubbling with excitement to share this! ✨ Introducing our new personalized decorative hoops – the perfect touch for a nursery or a thoughtful wedding gift. Each one is made with so much love, just for you. What name would you put on yours? Let me know in the comments! #HandmadeWithLove #PersonalizedGifts #DesignBySH
• •Just look at this beautiful set of custom cosmetic bags that went out today! I absolutely loved bringing this special idea to life for a bridal party. Seeing your ideas turn into something you can hold is the best part of my day! ❤️ #CustomerLove #BridalGifts #MadeInOelde
• •Getting ready for Father's Day! 👨‍👧‍👦 Surprise the best dad in the world with a personalized keychain he'll carry with him always. We can add names, a special date, or a little inside joke. Let's create something unforgettable together! DM me to order. #FathersDayGift #PersonalizedKeychain #UniqueGifts
• •It’s a busy Monday in the workshop, and I wouldn't have it any other way! Surrounded by ribbons, vinyl, and your wonderful orders. Every single piece is a joy to create. Thank you for trusting me with your special moments. 🙏 #BehindTheScenes #CraftLife #SmallBusinessLove
• •From a simple glass to a treasured memory. That's the magic of personalization. Whether it's for a birthday, an anniversary, or just because, we're here to help you give a gift that truly means something. What special occasion are you celebrating next? #GiftIdeas #Personalization #CelebrateMoments