Brand Tone

Joyful & Playful, Authentic & Personal, Encouraging & Empowering, Down-to-earth & Relatable

Brand Values

• •Family
• •Handmade & Finnish Design/Origin
• •Joy & Positivity
• •Individuality & Self-Expression
• •Quality & Durability
• •Customer Connection

Best Practices

• •Embrace Imperfection and Authenticity: Don't be afraid to share the real-life aspects of a family business, including the "bad humor" or everyday inspirations. This makes the brand relatable and genuine.
• •Always Circle Back to Joy and Color: Ensure that the core message of brightening everyday life and celebrating uniqueness is woven into most communications. Use vibrant and positive language.
• •Highlight the "Handmade in Finland" Aspect: This is a significant value proposition. Emphasize the Finnish birch plywood, Annika's illustrations, and Tuomo's assembly to reinforce quality and origin.
• •Speak Directly and Personally to the Customer: Use "you" and "your" frequently. Make customers feel like they are part of the Kieto family and journey, as suggested by their "About Us" page.
• •Keep it Light, Playful, and Encouraging: While acknowledging hard work, the overall tone should remain uplifting. Encourage customers to express themselves and find happiness in small things, aligning with the idea that "Every moment is special!"

Social Perception

Artistic & Unique, High-Quality Finnish Craftsmanship, Joyful & Uplifting, Small & Approachable Family Business

Copy Examples

• •Instagram Post (New Collection): Hello sunshine! ☀️ Our new collection just dropped, and it’s bursting with all the colours you need to turn any day into a happy one. Handmade with love (and a little bit of that Hiltunen family magic!) right here in Joensuu. Which piece will tell YOUR story today? #DesignByKIETO #BeUniquelyYou #FinnishDesign #EverydayJoy
• •Facebook Ad (Brand Story Focus): More than just earrings, it's a piece of our story. ❤️ From scribbled dreams at the kitchen table to colourful designs that dance with you through life – that's Design by KIETO. We're Annika & Tuomo, putting our hearts into every handmade accessory, hoping to bring a little extra sparkle to your everyday. Discover the joy of Finnish craftsmanship. #KietoStory #HandmadeWithHeart #FamilyBusiness #FinnishJewelry
• •Product Description (Website): Meet our [Product Name] earrings! Crafted from light Finnish birch plywood and adorned with Annika’s signature playful illustrations, these beauties are designed to make you smile. Perfect for those days when you need a little boost of confidence or just want to wear your joy out loud. Because life’s too short for boring accessories, right? Wear them with your favourite dress or your comfy couch-day sweater – they’re made for YOUR moments. #WearYourJoy #HandmadeInFinland #DesignByKIETO
• •Newsletter Teaser: Psst... Something colourful is coming! ✨ We believe every day deserves a touch of Kieto magic. Get ready to chase away the grey with our upcoming designs, inspired by [mention a specific inspiration like 'Finnish forests in bloom' or 'those quirky moments that make us laugh']. Be the first to see what we’ve been lovingly crafting! #KietoMagic #NewCollectionComingSoon #StayColourful
• •Instagram Story (Behind the Scenes): (Video of Annika sketching or Tuomo assembling jewelry, with upbeat music) Just a little peek into how your Kieto treasures come to life! ✨ Every piece is designed, illustrated, and assembled by us, Annika and Tuomo, with a whole lot of care (and maybe a few bad jokes along the way! 😉). We love knowing these little bursts of colour are heading out to brighten your day! #BehindTheKIETO #HandmadeJourney #JoensuuDesign #HappyMaking