Brand Tone

Bold, Artistic, Empowering, and Optimistic. It blends a confident, "Unapologetically Raw" edge with "design-driven playfulness", rooted in strength and spirituality while encouraging self-expression.

Brand Values

• •Authenticity & Individuality
• •Artistry & Creativity
• •Optimism & Spirituality
• •Female Empowerment
• •Community

Best Practices

• •Lead with a Bold Voice: Use confident, empowering language and impactful sentences to reflect the brand's raw, unapologetic nature.
• •Weave in the Art & Founder Story: Consistently mention 'exclusive artwork' by 'founder Lara Kavvas' to reinforce authenticity, creativity, and brand differentiation.
• •Use 'Mood' and 'Feeling' Words: Connect apparel to emotions like 'optimism,' 'spirituality,' and 'playfulness' to align with categories like 'SHOP BY MOOD' and deepen customer connection.
• •Anchor the Brand in Miami: Regularly reference the brand's 'Miami-based' roots, exemplified by collections like 'MAGIC CITY,' to add personality and cultural distinctiveness.
• •Champion Authenticity and Individuality: Consistently promote self-expression and unique style, encouraging customers to tell their own story through the brand.

Social Perception

Positive but niche. Customers are drawn to its unique, art-driven aesthetic and the female founder's story, praising the imaginative and uplifting designs. The brand is perceived as optimistic and customer-centric, currently in a growth phase with a loyal but small following.

Copy Examples

• •Speak your world into existence. This isn't just a tee; it's a statement. Designed by our founder, Lara Kavvas, to be as bold and limitless as you are. Unapologetically you. Made to be seen. #DesignBerries #WearableArt #Manifest #Individuality
• •Art You Can Wear. Authenticity You Can Feel. Tired of the same old graphic tees? Design Berries is a Miami-based, female-founded brand creating unapologetically raw and fiercely original apparel. Each design is exclusive artwork rooted in optimism and individuality. Find your mood, wear your story. Shop the collection now.
• •Unapologetically Raw. Fiercely Original. Explore graphic apparel created with authenticity, optimism, and individuality. EXPLORE THE FULL COLLECTION
• •Just In: Wear Your Mood. New Art from Design Berries. Your new favorite statement piece is here. Discover designs inspired by strength, spirituality, and unapologetic style.
• •Crafted from our super soft lightweight cotton, the 'MAGIC CITY' tee captures the vibrant energy of our hometown. This piece features exclusive artwork by Lara Kavvas, blending bold typography with design-driven playfulness. It’s more than a t-shirt—it’s a piece of Miami, made with authenticity and optimism for those who are fiercely original.