Brand Tone

Proud, Quality-focused, and Reassuring

Brand Values

• •Quality Craftsmanship
• •Personalization & Customization
• •Customer Satisfaction
• •Durability & Longevity
• •Affordability
• •American Made
• •Integrity & Sustainability
• •Beauty & Serenity

Best Practices

• •Emphasize Quality and Durability: Consistently use language that highlights the high-quality materials (engineered enhanced concrete, proprietary paint), American craftsmanship, and the lifetime longevity of the products. Words like enduring, lasting, durable, premium, and meticulously crafted should be staples.
• •Maintain a Confident yet Reassuring Voice: Be proud of the product's benefits and uniqueness (highest quality, unparalleled design) but temper it with customer-centric assurances. Reiterate commitments to satisfaction and problem resolution (we'll fix it, we stand behind our products).
• •Showcase Personalization and Uniqueness: Focus on the custom-made aspect of the stones. Use phrases like perfectly yours, your vision, our craft, unique statement, and personalized artistry to appeal to customers seeking bespoke items.
• •Highlight the Made in the USA Aspect: Integrate this value proposition naturally within copy to resonate with audiences who prioritize domestically produced goods.
• •Be Specific About Benefits, Not Just Features: Instead of just saying fast turnaround, explain the benefit: your stone ships within 4 business days, because we know you're excited! Instead of just durable concrete, explain designed to last a lifetime outdoors in the elements. This makes the copy more tangible and relatable.

Social Perception

Generally Positive, Trusted for Personalized Gifts, Valued for Durability and Design

Copy Examples

• •Headline: Mark Your Space with Timeless Elegance. Body: Crafted with American pride, our personalized stones are designed to last a lifetime. Create a unique statement for your home or garden that endures as beautifully as your memories. Explore designs at DesignAStone.com.
• •Headline: The Perfect Accent, Perfectly Yours. Body: From welcoming address markers to heartfelt memorial stones, each Design A Stone piece is meticulously engraved and finished to your vision. Experience enduring quality and personalized service. Your story, set in stone.
• •Headline: Built to Beautify. Guaranteed to Last. Body: Don’t just decorate your lawn, define it. Our engineered stones withstand the elements with grace, featuring proprietary, fade-resistant paint. We stand by our craftsmanship – if there's an issue, we'll make it right. Discover the Design A Stone difference.
• •Headline: More Than a Stone. It's a Statement. Body: Enhance your landscape with a touch of personalized artistry. Our custom engraved stones offer unparalleled quality at an affordable price, turning your outdoor space into a breathtaking sanctuary. Shipped in 4 business days.
• •Headline: Lasting Impressions, Carved with Care. Body: At Design A Stone, we blend state-of-the-art technology with a passion for craftsmanship. Choose from a wide array of designs or let us help you create your own. Quality materials, American made, and dedicated to your satisfaction.