Brand Tone

Helpful, Informative, Quality-Oriented, Confident, Customer-Focused, Appreciative, Direct, Practical, and Subtly Enthusiastic.

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Empowerment through DIY
• •Value
• •Style and Versatility
• •Accessibility

Best Practices

• •Prioritize Quality and Durability in Language: Consistently use terms that evoke craftsmanship, strength, and longevity (e.g., "premium," "solid wood," "handcrafted," "built to last," "sturdy construction").
• •Maintain a Helpful and Empowering Tone: Frame copy around how Design59 products help customers achieve their DIY goals and enhance their homes. Offer tips, inspiration, and clear instructions.
• •Be Direct and Clear, but Enthusiastic: Provide all necessary product information in a straightforward manner, but infuse the copy with a sense of excitement for design and creation. Avoid overly technical jargon where simpler terms suffice.
• •Showcase Customer Success and Positive Feedback: Integrate customer testimonials and user-generated content (with permission) into marketing materials to reinforce trust and social proof, echoing the "Let customers speak for us" sentiment.
• •Emphasize Style and Versatility: Highlight the range of designs available and how they can fit into various aesthetics, from traditional to contemporary, reinforcing that there's something for every taste and project.

Social Perception

Positive Overall: Seen as a trusted source for furniture components, offering good value for money.

Copy Examples

• •Headline: Transform Your Table, Beautifully. Body: Discover our collection of premium, craftsman-quality table legs and pedestal bases. Built to last, designed to inspire. Your perfect DIY project starts here.
• •Headline: Quality Down to the Last Detail. Body: At Design59, we believe great furniture starts with great components. That’s why we offer only the finest wood and metal legs, ensuring your creations are both stunning and sturdy. Explore our range and feel the difference.
• •Headline: Unleash Your Inner Designer. Body: Ready to give that old table a new lease on life? Or perhaps building something from scratch? Our easy-to-install furniture legs and expert guides make it simple. Create a piece you’ll love for years to come.
• •Headline: More Than Just Legs – It’s Your Style, Realized. Body: From rustic farmhouse to sleek modern, find the perfect foundation for your vision. Our diverse selection of table legs and ottomans ships fast and free, so you can get creating sooner.
• •Headline: Build it Beautiful. Build it to Last. Body: We provide the high-quality, durable furniture components; you bring the creativity. Together, let's make something amazing. Shop Design59 and experience the joy of DIY, done right.