Brand Tone

Sophisticated & Artistic

Brand Values

• •Artistry & Craftsmanship
• •Quality & Excellence
• •Innovation
• •Connection & Experience
• •Desire & Aspiration
• •Sustainability & Responsibility

Best Practices

• •Embrace Sophisticated Vocabulary: Use refined language that evokes elegance, quality, and artistry. Words like "meticulous," "curated," "bespoke," "effervescent," "legacy," and "connoisseur" can elevate the copy.
• •Integrate the "Art" Narrative: Consistently weave in the brand's connection to art, whether through literal mentions of art collaborations, the "art of winemaking," or the artistic presentation of the product.
• •Highlight Exclusivity and Premium Quality: Use phrases that underscore the special nature of the product – "N°1," "limited edition," "rare grapes," "expertly crafted" – without sounding pretentious.
• •Focus on the Sensory Experience & Emotion: Describe not just the taste but the feeling and the moment DESIDERIO N°1 creates – "ignite conversations," "evoke emotions," "unforgettable moments," "symphony of bubbles."
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the brand's visual identity (elegant, modern, artistic). The language should complement the sophisticated imagery used across platforms.

Social Perception

High Quality & Premium Product, Innovative & Modern, Associated with Art & Culture, Enjoyable & Celebratory, Good Value for Premium Offering

Copy Examples

• •Instagram Post (Image: Limited Edition Art Bottle): Where artistry meets effervescence. Our new Limited Edition Collection transforms each bottle of DESIDERIO N°1 into a canvas, celebrating iconic masterpieces. Which work of art will you choose to inspire your next celebration? Sip the desire. ✨ #DesiderioN1 #ArtInEveryBottle #PremiumProsecco #CollectableWine #ItalianExcellence
• •Website Banner (Image: Elegant couple toasting with DESIDERIO N°1): DESIDERIO N°1: Crafting More Than Prosecco – We Craft Experiences. Discover the Italian art of celebration, from the vineyard to your vibrant moments. Indulge in a masterpiece.
• •Email Subject Line (for a new product launch or event): An Invitation: Unveil the Newest Desire from DESIDERIO N°1
• •Facebook Ad (targeting lovers of art and fine wine): Your palate has a passion. Your spirit seeks inspiration. DESIDERIO N°1 unites the world of premium Italian prosecco with the soul of art. Explore our collection, visit our Art Lounges, and let every sip be a statement. Learn more about the art of desire: [Link to Website]
• •Product Description Snippet (for e-commerce): Experience DESIDERIO N°1 Prosecco DOC Brut Millesimato – a testament to Veneto's finest Glera grapes and the art of bioenology. Each bubble whispers elegance, with delicate notes of crisp apple, pear, and a hint of citrus zest, culminating in a refreshingly sophisticated finish. More than a drink, it's a desire fulfilled.