Brand Tone

Helpful and Empowering, Modern and Stylish, Approachable and Friendly, Culturally Proud

Brand Values

• •Cultural Connection
• •Modern Aesthetics
• •Convenience and Accessibility
• •Customer-Centricity
• •Inclusivity and Accessibility

Best Practices

• •Lead with the Solution: Always frame the product as a solution to a specific problem (e.g., 'Struggling to find modern wedding invitations?' or 'Want to make your business look professional?').
• •Balance 'Modern' and 'Tradition': Consistently use words that bridge the two worlds. Pair terms like 'modern,' 'stylish,' and 'minimalist' with 'heritage,' 'tradition,' and 'cultural.'
• •Maintain an Empowering Tone: Use active, encouraging language. Phrases like 'Elevate your brand,' 'Design with ease,' and 'Celebrate your way' empower the customer and position the brand as a supportive partner.
• •Speak the Audience's Language: Incorporate culturally relevant terms (e.g., Nikkah, Haldi, Diwali) naturally within the copy to build a stronger connection and show genuine understanding of the target audience.
• •Keep it Clear and Action-Oriented: While the tone is friendly, the primary goal is to drive action. Ensure every piece of copy has a clear call-to-action (CTA) like 'Shop Now,' 'Explore the Collection,' or 'Learn More,' making the customer's next step obvious.

Social Perception

Problem-Solver, High-Quality and Trustworthy, Community-Oriented

Copy Examples

• •Your love story is unique. Your invitations should be too. ✨ Introducing our 'Modern Rani' digital suite—blend tradition with your modern style, effortlessly. Edit in minutes on Canva and send to loved ones instantly. Ready to wow your guests? Tap the link in bio to browse the collection! #DesiWedding #DigitalInvitation #SouthAsianBride #CanvaTemplate #ModernMaharani
• •Give your small business the beautiful, professional look it deserves. Our Desi-inspired digital templates are crafted for makers, creators, and entrepreneurs. From thank you cards to branding kits, get stunning designs that celebrate your roots. Easy to customize, affordable, and ready to elevate your brand today. Shop now! #SmallBusinessOwner #DesiEntrepreneur #BrandWithPride
• •Get organized, but make it Desi. 📔 Our new digital planner is here to help you conquer your goals, plan your content, and maybe even schedule in a chai break. 😉 Link in bio to get your life together! #DigitalPlanner #Productivity #GetOrganized #DesiByDil
• •A Vow as Beautiful as Your Love. Our elegant, customizable Nikkah certificates are a timeless keepsake for your special day. Modern design meets cherished tradition. #NikkahCertificate #MuslimWedding #IslamicArt #WeddingKeepsake
• •Hi [Name], At DesiByDil, we believe your celebrations should be as vibrant as you are. That's why we're so excited to share our newest collection of digital templates, designed with love in mind. Whether you're planning a wedding, launching a dream business, or organizing your beautiful life, we have something to help you do it in style. Explore what's new and bring your vision to life. [Shop Now Button]