Brand Tone

Elegant, Aspirational, and Trustworthy

Brand Values

• •Celebration of Heritage
• •Commitment to Quality
• •Contemporary Style
• •Customer Convenience

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that defines the brand's tone. List "We are..." (e.g., Elegant, Respectful, Aspirational) and "We are not..." (e.g., Casual, Loud, Discount-focused) to guide all writers.
• •Focus on "Why," Not Just "What": Instead of just describing a product's features (e.g., "blue kurta"), describe the feeling and benefit ("Step into serenity with our sky-blue kurta, designed for effortless grace and all-day comfort.").
• •Use Storytelling in Descriptions: Weave small stories around the collections or pieces. Name your collections (e.g., 'The Monsoon Bloom Collection') to give them personality and context beyond a simple product drop.
• •Prioritize Trust-Building Language: Consistently mention quality, craftsmanship, and customer-centric policies (like easy returns) in your communications, from ads to product pages, to reinforce reliability.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the aesthetic of the visuals. If the imagery is elegant and high-end, the copy should be sophisticated and polished, not informal or filled with slang.

Social Perception

Currently, the social perception of Deserving Style is primarily shaped by the brand itself due to limited independent user-generated content and reviews. It is seen as a specialized online boutique for Indian ethnic wear, with a neutral perception that is waiting to be more firmly defined by customer experiences.

Copy Examples

• •Elegance, Reimagined. Discover our new ‘Utsav’ collection. Every thread tells a story of tradition. Every design breathes contemporary grace. Curated for the moments you'll always cherish. Explore timeless Anarkalis and vibrant Lehenga sets, crafted for the modern woman. Link in bio to shop now. #DeservingStyle #EthnicWear #IndianFashion #NewCollection #TimelessElegance
• •Dress Them in Joy. The Little Diva Collection is here. Celebrate their brightest moments in our new collection of kids' ethnic wear. From playful Kurtas to exquisite Lehengas, find the perfect outfit for your little one. Comfort, quality, and unforgettable style. Enjoy free shipping across India. Shop Now
• •The Art of Indian Heritage. The Ease of Modern Style. Experience handcrafted elegance with our exclusive collection of ethnic wear. Quality you can feel, designs you will love.
• •Welcome to Deserving Style | Your Journey into Elegance Begins. Thank you for joining us. At Deserving Style, we believe that fashion is more than just clothing; it's a celebration of heritage and self-expression. Explore our curated collections and find pieces that speak to your unique style. As a thank you, enjoy 10% off your first order with code: WELCOME10.
• •The ‘Amara’ Embroidered Kurta Set. The Amara set embodies sophisticated grace. Intricate embroidery adorns the soft, breathable cotton-silk fabric, offering both luxurious comfort and timeless style. The contemporary silhouette ensures a flattering fit, perfect for festive gatherings or elegant daywear. Pair it with classic jhumkas to complete the look.