Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authentic, Friendly & Approachable, Story-Oriented & Evocative, Conscious & Purposeful

Brand Values

• •Uniqueness & Individuality
• •Quality & Timelessness
• •Sustainability & Conscious Consumption
• •Authenticity & History
• •Curated Selection
• •Customer Connection
• •Heritage

Best Practices

• •Emphasize Storytelling: Always try to weave in the narrative potential of vintage items. Use phrases like "imagine the stories," "a piece of history," "waiting for its next chapter."
• •Highlight Authenticity & Quality: Consistently reassure customers that they are getting genuine, well-made vintage pieces. Mention "hand-picked," "curated," "authentic vintage," and the commitment against reproductions.
• •Infuse Passion & Enthusiasm: Let the love for vintage shine through. Use evocative and slightly nostalgic language. Words like "thrill," "treasure," "charm," and "unique" can convey this.
• •Promote Sustainability Naturally: Integrate the eco-conscious aspect as a core benefit, not just a buzzword. Connect it to the longevity and timelessness of vintage.
• •Maintain a Friendly & Knowledgeable Voice: Write as if you're sharing a cool find with a friend who appreciates vintage. Be informative (e.g., mentioning eras, materials if known) but approachable. On platforms like TikTok, adapt to be slightly more casual while retaining core values.

Social Perception

A Reputable Source for Quality Vintage, Specialized & Knowledgeable, A Go-To Spot in Santa Fe, Friendly & Welcoming, Authentic, Sustainable Fashion Advocate

Copy Examples

• •Instagram Post (Showcasing a 70s dress): Step back into groovy `70s charm with this hand-picked prairie dream! 🌼 Imagine the stories woven into its threads. More than just a dress, it's a piece of history, waiting for its next chapter with you. Sustainable, unique, and undeniably timeless. #DesertMossVintage #VintageDress #70sFashion #SustainableStyle #StoryToTell
• •Facebook Ad (General brand awareness): Tired of fast fashion? Discover the thrill of the hunt at Desert Moss Vintage! Husband and wife team, Esteban and Megan, bring 30 years of passion to curating unique, authentic vintage clothing and goods in the heart of Santa Fe (and online!). Each piece has a soul and a story. Shop sustainably, live uniquely. ✨ Visit desertmossvintage.com today! #VintageSantaFe #ShopLocalNM #ConsciousFashion #DesertMossFinds
• •Website Product Description (for a vintage jacket): This isn't just a jacket; it's a journey back to an era of bold statements and lasting quality. Meticulously selected for its character and impeccable vintage condition, this piece promises to be a standout in your wardrobe for years to come. We ensure every item is authentic vintage (20+ years strong!), never a reproduction. Own a piece of the past, sustainably.
• •TikTok Video Caption (Styling a vintage accessory): Obsessed with this little piece of history! 🤩 Styling this unique vintage scarf in 3 ways – which look is your fave? ✨ Giving old treasures new life is what we're all about. #VintageStyling #DesertMossVintage #UniqueFinds #SustainableFashion #TikTokFashion
• •Email Newsletter Snippet (Highlighting new arrivals): Hello, fellow vintage lover! This week, we've unearthed some incredible treasures with stories just waiting to be told. From statement outerwear to quirky home goods, each piece is hand-picked for its unique charm and timeless appeal. Explore our latest authentic vintage arrivals and choose a more sustainable way to express your style. Happy hunting!