Brand Tone

Educational, Professional, and Aspirational

Brand Values

• •Sustainability
• •Compliance
• •Quality & Practicality
• •Partnership

Best Practices

• •Prioritize "Benefit and Compliance": Every piece of copy should lead with the dual advantage Blipack offers: helping the environment and helping businesses comply with local regulations (like SEDEMA). This is their unique selling proposition.
• •Maintain an Empowering and Educational Voice: Avoid overly technical jargon. Explain why sugarcane bagasse or corn starch are better alternatives in simple, clear terms. Frame the choice to use Blipack as a smart, responsible business decision.
• •Use "We" and "You" to Foster Partnership: Write copy that speaks directly to the business owner. Use language like, "We're here to help you..." or "Together, we can..." to create a sense of collaboration rather than just a transactional relationship.
• •Be Visually Consistent: Ensure that all imagery and video content reflect the brand's values. Use clean, natural lighting and showcase the products in appealing, real-world business settings (cafes, restaurants, events). Avoid sterile, boring product-on-white-background shots whenever possible.
• •Develop a Hashtag Strategy: Consistently use a core set of hashtags on social media to build brand recognition and attract the right audience. Key hashtags should include: #Blipack, #DesechablesCompostables, #NegocioSostenible, #HechoEnMexico, and #SEDEMA.

Social Perception

Neutral-to-positive, shaped by proactive messaging. Perceived as a credible, responsible, and specialized B2B supplier for a niche market focused on sustainability and regulatory compliance.

Copy Examples

• •Serve your flavor, not waste. Our SEDEMA-certified compostable disposables ensure your business complies with regulations and your customers admire your commitment to the planet. Make the sustainable switch with Blipack. #EcoRestaurant #SustainableBusiness #Blipack
• •Events That Leave Memories, Not Footprints. Planning an eco-conscious event? Our full line of compostable and biodegradable disposables offers the elegance you want and the sustainability you need. From plates to cutlery, we have you covered. Contact us for wholesale pricing!
• •Your business can be next! Join the green revolution. #Compostable #SmallBusiness #EcoFriendly #Mexico
• •Quality Disposables That Don't Cost the Earth. Comply with environmental laws and build a brand your customers trust. Explore our catalog of 100% compostable and biodegradable products authorized by SEDEMA.
• •Is Your Business Ready for Mexico's Environmental Regulations? Hi [Business Name], avoiding fines and showing your eco-commitment is simple. Blipack offers certified solutions to help you...