Brand Tone

Sophisticated, Elegant, Confident, Empowered, Aspirational yet Attainable, Passionate, Authentic, Modern and Style-Conscious

Brand Values

• •Quality and Craftsmanship
• •Timeless Design
• •Sophistication and Individuality
• •Customer-Centricity
• •Sustainability
• •Empowerment
• •Evolution and Elevation

Best Practices

• •Emphasize Quality and Craftsmanship Consistently: Use descriptive language that highlights the superior materials, attention to detail, and the handcrafted nature of the products (e.g., finest lambskin, meticulously stitched, artisan-made). This reinforces the luxury aspect.
• •Maintain a Sophisticated and Elegant Vocabulary: Choose words that evoke refinement, timelessness, and quiet confidence (e.g., elevate, refined, poise, understated, iconic). Avoid overly casual slang or overly technical jargon.
• •Focus on Empowerment and Timeless Style: Frame product benefits around how they make the wearer feel (confident, empowered, effortlessly chic) and their lasting value, rather than fleeting trends. Highlight versatility and the idea of investment pieces.
• •Incorporate Storytelling and Brand Values: Weave in elements of the brand's journey (like the successful rebrand), the founder's passion, and commitments like sustainability through the pre-order model. This adds depth and authenticity to the brand voice.
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the visual aesthetic of the brand (e.g., the high-quality imagery on Instagram and the website). If visuals are chic and minimalist, the copy should mirror that. If they are bold and empowered, the copy should carry that energy.

Social Perception

Desirable, High-Quality, Influencer-Endorsed, Trend-Setting Pieces, Engaged Online Community, Successful Rebrand, Good Investment

Copy Examples

• •Headline: Elevate Your Every Day. Discover de Savary London. Body: More than just outerwear, it's a statement. Crafted with uncompromising quality and timeless design, each de Savary piece is an investment in your enduring style. Experience the art of quiet elegance. Call to Action: Shop The New Collection
• •Headline: The Suede Trench. Reimagined. Body: Our iconic suede trench coat, a testament to meticulous craftsmanship and modern sophistication. Designed for the discerning woman who commands attention with understated confidence. Feel the difference of luxury that lasts. Call to Action: Explore Suede Styles
• •Headline: Beyond Trends. Beyond Seasons. Body: At de Savary London, we believe in the power of timeless design. Our coats are crafted to be cherished, evolving with your personal style and empowering you for years to come. Discover pieces made to last a lifetime. Call to Action: Invest in Timelessness
• •Headline: Confidence, Tailored. Body: From the structured shoulder to the perfect drape, every de Savary London creation is designed to make you feel as incredible as you look. Step into your power with outerwear that speaks volumes. Call to Action: Find Your Signature Coat
• •Headline: The Art of Outerwear. The Promise of Quality. Body: Experience the de Savary difference: luxurious fabrics, impeccable detailing, and a commitment to sustainable, handcrafted excellence. Because true style is timeless, and true quality endures. Call to Action: Learn About Our Craftsmanship