Brand Tone

Authentic & Personal, Passionate & Craft-Focused, Warm & Approachable, Proudly Welsh with Global Influence, Premium & Quality-Conscious, Conscious & Ethical

Brand Values

• •Quality & Craftsmanship
• •Heritage & Story
• •Natural & Well-being
• •Ethical & Sustainable Practices
• •Community & Local Pride
• •Innovation

Best Practices

• •Lead with Authenticity: Always draw back to the genuine story of the founders, their heritage, and the passion behind the products. Use 'we' and share personal anecdotes where appropriate.
• •Emphasize Craft and Quality Ingredients: Detail the 16-hour cold brew process, the natural ingredients, unique infusions (like tonka bean), and ethically sourced beans. Avoid overly technical jargon, but convey expertise.
• •Highlight the Welsh Connection with Global Flair: Proudly mention Anglesey and Welsh roots, while weaving in the Indonesian inspirations for a unique positioning. Use Welsh phrases sparingly if appropriate and translated for broader understanding.
• •Maintain a Warm, Inviting, and Slightly Sophisticated Voice: Be friendly and approachable, but let the quality of the product and its awards lend a touch of premium sophistication. Focus on the experience and enjoyment.
• •Be Benefit-Oriented and Conscious: Clearly communicate the advantages like lower sugar content, less acidity, and natural ingredients, appealing to health-conscious consumers without sacrificing the indulgence factor.

Social Perception

Derw Coffee is perceived as a producer of high-quality, exceptionally smooth, and flavourful coffee liqueurs and cold brew coffee. The brand is seen as authentic, with a compelling and relatable origin story that resonates with customers. Customers highly value the lower sugar content compared to other liqueurs, without compromising on taste. There's a strong appreciation for its Welsh roots and the artisanal, small-batch nature of its products. The unique flavour infusions are a significant differentiator and are well-received. The brand enjoys a reputation for excellent, personal customer service.

Copy Examples

• •Sip the Spirit of Anglesey. Discover Derw Coffee Liqueur, crafted with 16-hour cold brew, a whisper of tonka bean, and 75% less sugar. Pure, award-winning indulgence.
• •From Wales & Bali, With Love (and Coffee). Our story is in every bottle. Experience the unique fusion of Welsh craftsmanship and Balinese-inspired flavours in our rich, smooth cold brew creations.
• •Taste the Difference Slow Makes. We patiently steep our ethically sourced Arabica beans for 16 hours, unlocking an exceptionally smooth, less bitter coffee. Perfect for our liqueur, perfect for you.
• •Elevate Your Evenings. Effortlessly. Whether it's a sophisticated Espresso Martini or a simple pour over ice, Derw Coffee Liqueur turns any moment into a special occasion.
• •More Flavour, Less Sugar. That's the Derw Promise. Indulge in the deep, aromatic notes of our award-winning coffee liqueur, made with natural ingredients and a lot less sugar. Because true taste needs no disguise.