Brand Tone

Passionate & Authentic, Warm & Welcoming, Quality-Conscious & Trustworthy, Down-to-Earth & Approachable, Helpful & Informative

Brand Values

• •Local & Seasonal Sourcing
• •From-Scratch Cooking & High Quality
• •Community Focus
• •Passion for Food & People
• •Sustainability
• •Generous Hospitality

Best Practices

• •Emphasize "Fresh, Local, Seasonal": Consistently highlight the origin and seasonality of ingredients. Use descriptive language that evokes the freshness of the Pacific Northwest. For example: "harvested at peak ripeness," "sourced from nearby farms," "celebrating autumn's bounty."
• •Showcase "From-Scratch" and "Handcrafted": Remind customers that food is made with care and attention to detail. Words like "artisan," "house-made," "prepared daily," and "cooked with love" reinforce this value.
• •Use Warm, Inviting, and Passionate Language: Adopt a tone that is enthusiastic and genuine. Phrases like "We’re excited to share…," "We believe in the power of good food…," "Our passion is…," can convey this. Keep it authentic and avoid overly corporate jargon.
• •Tell the Story of Community and Connection: Weave in narratives about local farm partners, the family-owned nature of the business (if appropriate for the specific copy), and the joy of bringing people together over food.
• •Maintain Clarity and Helpfulness: Ensure all practical information (how to order, what’s on the menu, dietary information if applicable) is easy to find and understand. This builds trust and reflects the helpful aspect of the brand's tone. Address potential concerns (like lead times for orders) proactively and clearly.

Social Perception

Highly Positive for Food, Farm-to-Table Appeal, DERU Market as a Beloved Local Spot, Cakes are Legendary, Service Generally Viewed Positively. Important to address operation considerations and health inspection concerns

Copy Examples

• •Headline: Taste the Season in Every Bite. Body: Let DERU CATERING bring the vibrant flavors of the Pacific Northwest to your table. Our chefs craft delicious, from-scratch dishes using the freshest local ingredients, celebrating the bounty of the current season. Perfect for making your next gathering simply unforgettable.
• •Headline: Crafted with Care, From Our Kitchen to Yours. Body: At DERU CATERING, we believe in real food, made with love. That’s why every salad, sandwich, and signature cake is prepared from scratch daily, using ingredients from local farms we know and trust. Experience the DERU difference.
• •Headline: Gatherings Made Deliciously Simple. Body: Planning an event? Focus on your guests, we’ll handle the food. DERU CATERING offers easy pick-up and drop-off options, featuring seasonal, ingredient-driven menus that are sure to delight. Good food brings people together.
• •Headline: Celebrate Sweetly: Indulge in DERU's Famous Cakes. Body: No celebration is complete without a touch of sweetness. Our legendary cakes, baked fresh with the highest quality ingredients, are the perfect centerpiece for any occasion. Order a DERU signature cake and make your event extra special.
• •Headline: The Heart of Kirkland, For Your Special Events. Body: As your neighborhood caterer, DERU CATERING is passionate about bringing our community the best of local and seasonal fare. From intimate dinners to joyful celebrations, let us share our love for good food, made from scratch, with you and your guests.