Brand Tone

personal, appreciative, and encouraging

Brand Values

• •Personalization and Individuality
• •Quality Craftsmanship
• •Customer Satisfaction
• •Appreciation and Recognition
• •Legacy and Memory

Best Practices

• •Lead with Gratitude: Always start and end customer interactions with appreciation. Phrases like "Thank you for choosing..." or "We're so grateful you trust us with your vision" reinforce the brand's appreciative tone.
• •Use Storytelling: Weave the brand's origin story and the stories behind the products into your copy. This personal touch builds connection and reinforces the value of creating meaningful items.
• •Emphasize "You" and "Your": Focus the copy on the customer's vision, story, and achievement. Use language that makes them the hero of the creation process (e.g., "your journey," "your design," "let's bring *your* idea to life").
• •Highlight Quality and Care: Consistently mention the quality of materials and the care taken in the creation process (e.g., "quality satin fabric," "professional mock-ups," "burned onto the mug so you do not have to worry about the design peeling away"). This builds trust and justifies the custom nature of the products.
• •Maintain a Positive and Encouraging Voice: Especially around celebratory products like graduation stoles, use uplifting and encouraging language. Celebrate the customer's milestones along with them to foster a sense of shared excitement and positivity.

Social Perception

Highly positive. Perceived as a go-to for high-quality, custom graduation stoles and personalized gifts. Emphasizes excellent customer service, reliability, and authenticity due to founder's personal involvement.

Copy Examples

• •Your Story, Your Stole. You've done the hard work, now let's celebrate your journey! From your sorority letters to your field of study, every detail is a chapter of your story. We're here to stitch it all together on a custom graduation stole that's as unique as your achievement. Let's create a keepsake you'll treasure forever.
• •Wear Your Moment. Family reunions, team victories, or just a fun inside joke. Some moments are too good not to share. Turn your memories into custom apparel. We use high-quality materials to ensure your design—and your story—lasts.
• •I am so grateful for my repeat customers who trust me to make their visions into reality. I love it when you love it!
• •It All Started With "Derrian Did It." What began as a family phrase has grown into a passion for creating one-of-a-kind pieces for customers around the world. Since 2009, my mission has been simple: to bring a smile to your face by turning your ideas into reality. Here, every creation is personal.
• •A Mug Full of Memories. Coffee tastes better in a cup that tells a story. Personalize a mug with a favorite photo, a meaningful quote, or an inside joke. It’s more than a gift; it’s a daily reminder of a special person or moment. Dishwasher safe, so the memories will last.