Brand Tone

humorous, whimsical, playful, and friendly

Brand Values

• •Conservation & Education: A core value is promoting the conservation of reptiles and amphibians by changing negative public perceptions. They achieve this by making these animals relatable and by providing educational tidbits alongside their art.
• •Humor & Joy: The brand is built on bringing smiles and joy through silly, cute, and "derpy" art.
• •Creativity & Originality: All art is original content created by the artist, Crystal, featuring unique characters and interpretations.
• •Inclusivity & Approachability: By making "unloved" creatures like reptiles and amphibians endearing, they foster a sense of inclusivity and make these animals more approachable to a wider audience.
• •Quality: Customer reviews frequently mention the good quality of the products.

Best Practices

• •Embrace the "Derp": Consistently use playful, humorous, and slightly awkward language. Don't be afraid to be silly or use internet slang where appropriate, but keep it light and positive.
• •Weave in the "Why": Subtly connect the fun with the mission. Remind the audience that their appreciation for these cute creatures can translate into real-world conservation awareness. For example, "Every chuckle helps a chameleon!"
• •Speak to the Community: Use inclusive language ("we," "us," "fellow reptile lovers"). Engage with comments and messages in the same friendly, approachable tone. Reference shared experiences or popular memes within the reptile/pet-loving community.
• •Be Visually Consistent with Text: Ensure that the playful tone of the copy is matched by equally whimsical and "derpy" visuals in posts and product imagery. The art and text should always feel like they come from the same fun-loving source.
• •Educate with Enthusiasm: When sharing facts about animals, do it with the same passion and lightheartedness as the rest of the content. Avoid dry, academic language. Think "Did you know this goofy-looking gecko is actually a superhero of camouflage? How cool is that?!"

Social Perception

Customers adore the cute, "derpy," and humorous designs, finding them relatable and charming. Reviews often express delight and happiness with the products.

Copy Examples

• •Product (New Sticker): Warning: May cause sudden smiles! Our new [Reptile Name] sticker is here to derp up your day. Stick it on your laptop, water bottle, or forehead (we won't judge). #Derptiles #CuteStickers #ReptileLove
• •Social Media (General Engagement): Feeling a bit like a curled-up ball python today? 😴 It's okay, we all have those 'do not perceive me' days. Tag a fellow introvert! #IntrovertClub #DerpLife #RelatableReptiles
• •Website (About Us Snippet): At Derptiles, we believe even the scaliest, slitheriest creatures deserve a little love (and a lot of googly eyes). We draw silly reptiles and amphibians to make you chuckle and maybe, just maybe, help save their real-life cousins. Join our derpy crusade!
• •Email (Newtsletter Teaser): Get ready for a fresh batch of delightful derps! This week's Newtsletter is packed with a new comic featuring Hiki the Hedgehognose, some truly questionable animal puns, and a sneak peek at our upcoming [Product Type]! You know you want to. 😉
• •Product (Plushie Launch): Meet Skonk! He’s blue, he’s magical, he’s... a skink! And he’s ready to be your new awkwardly adorable cuddle buddy. Adopt a Skonk plushie today and let the derpy adventures begin! Warning: May inspire questionable life choices, like starting a reptile collection.