Tono de Marca

Educational, Authoritative, Trustworthy, Credible, Approachable, Friendly, Caring, Empathetic, Enthusiastic, Passionate

Valores de Marca

• •Expertise & Credibility: Products are vetted and chosen by a board-certified dermatologist.
• •Education: Empowering consumers with accurate skincare knowledge is a core component. Dr. Fahs aims to cut through misinformation in the beauty industry.
• •Value & Quality: Providing high-quality, full-sized products from reputable brands at an affordable price.
• •Efficacy & Results: Focusing on products that deliver tangible benefits for skin and hair health.
• •Transparency: Clearly explaining product ingredients, benefits, and usage.
• •Curation & Thoughtfulness: Each box is carefully curated to be seasonally appropriate and to offer a well-rounded selection of products.

Mejores Prácticas

• •Lead with Expertise, but Keep it Accessible: Always ground claims in dermatological science and Dr. Fahs' expertise, but explain concepts in simple, easy-to-understand language. Avoid overly technical jargon unless explained.
• •Emphasize Value Beyond Price: Highlight the value of dermatologist curation, education, full-sized products, and discovering effective solutions, not just the monetary savings.
• •Maintain a Positive and Empowering Voice: Focus on solutions, benefits, and empowering subscribers to achieve their best skin. The tone should be encouraging and supportive.
• •Be Transparent and Informative: Clearly communicate what's in the box, why products were chosen, and how to use them. Reinforce the educational aspect in all communications.
• •Incorporate Dr. Fahs' Persona Authentically: Let Dr. Fahs' passion and genuine care for her patients/subscribers shine through. Use her direct quotes or "Dermy Doctor Tips" where appropriate to reinforce the personal, expert touch.

Percepción Social

Highly Trusted, Excellent Value for Money, Educational Resource, Discovering New Favorites, High Quality & Effective Products, Positive Unboxing Experience, Great Customer Service

Ejemplos de Copy

• •Headline: Tired of the skincare guessing game? Body: Let a board-certified dermatologist choose for you! Each Dermy Doc Box delivers over $100 worth of full-sized, expertly curated skincare handpicked by Dr. Fahs to tackle seasonal skin concerns. Get ready for your healthiest skin yet! #DermatologistApproved #SkincareSubscription
• •Headline: Unlock Your Best Skin: Expert Advice in Every Box. Body: It's more than just products; it's a skincare education! With Dermy Doc Box, you get Dr. Fahs' "prescription" – a detailed guide on how to use each item, key ingredients, and why they work. Empower your routine with science-backed skincare. #SkincareEducation #DermyDocBox
• •Headline: Seasonal Skincare, Solved by a Derm. Body: As the seasons change, so should your skincare. Dr. Fahs curates each Dermy Doc Box with the perfect products to address challenges like winter dryness or summer sun protection. Stop wondering, start glowing! #SeasonalSkincare #ExpertCuration
• •Headline: Real Results, Real Expertise. No Hype. Body: Cut through the beauty noise with Dermy Doc Box. Dr. Fahs selects only effective, high-quality skincare she trusts for her patients and family. Experience the difference dermatologist-driven skincare can make. #TrustTheDoc #QualitySkincare
• •Headline: Your Quarterly Dose of Dermatologist-Approved Goodness! Body: Imagine a top dermatologist handpicking over $100+ of full-sized skincare & haircare for you every season, all for just $54.99! That's Dermy Doc Box. Invest in your skin with confidence. Sign up today! #SkincareValue #DermyDocDelivers