Brand Tone

Expert & Approachable

Brand Values

• •Scientific Efficacy & Trust
• •Customer Education
• •Quality & Authenticity
• •Health & Wellness

Best Practices

• •Lead with Education, Sell with Benefits: Start by explaining the "why" behind a product or ingredient in simple, scientific terms. Then, translate that science into a tangible benefit for the customer (e.g., "smoother texture," "a more even tone," "hydrated, plump skin").
• •Maintain a "Lab-to-Life" Vocabulary: Use precise terms like "clinically proven," "antioxidant," "non-comedogenic," and "hyaluronic acid," but always follow up with a clear explanation of what they mean for the user's skin. Avoid overly simplistic slang or overly complex jargon.
• •Frame Everything Around Skin Health: Position skincare as a vital component of self-care and long-term health, not just a beauty practice. This elevates the brand's purpose and justifies the premium nature of the products.
• •Be an "Approachable Expert" in Community Management: When responding to comments and questions on social media, be friendly and encouraging, but ensure the advice given is accurate and reinforces the brand's expertise. If a question is too clinical, recommend consulting a dermatologist.
• •Ensure Consistency Across All Channels: The expert yet approachable tone should be present everywhere —from the website's microcopy and product descriptions to email campaigns and social media captions. Create a simple brand voice guide to ensure any writer or marketing team member can maintain this consistency.

Social Perception

A specialist retailer, reliable and trustworthy, perceived as aspirational yet accessible.

Copy Examples

• •Your daily dose of radiance is here. ✨ Our dermatologist-recommended Vitamin C serum does more than just brighten; it's a powerful antioxidant that protects your skin from environmental stressors. The science? Ascorbic acid neutralizes free radicals, boosts collagen, and fades dark spots. Got questions about adding it to your routine? Ask us below! #DermoScience #VitaminC #SkincareChile #PielSana
• •The Gold Standard for Youthful Skin. Ready to take your anti-aging routine to the next level? Retinol is clinically proven to accelerate skin renewal, smooth fine lines, and improve texture. At Dermostore, we offer a curated selection of stable and effective retinol products for every skin type. Shop with the experts and invest in your skin's future. Fast shipping all over Chile.
• •Expert-Backed Skincare. Real Results. Discover products recommended by dermatologists, delivered to your door. Quality and authenticity, guaranteed.
• •Is Hyaluronic Acid a Staple in Your Routine? It Should Be.
• •Effective cleansing shouldn't mean stripping your skin. This soap-free, pH-balanced formula gently removes impurities while respecting your skin's natural moisture barrier, thanks to key ingredients like ceramides and glycerin. It's the perfect expert-approved first step for any skincare regimen, especially for sensitive or dry skin. Trust the science of gentle care.