Brand Tone

Informative, Trustworthy, and Caring, with a Professional yet Accessible feel

Brand Values

• •Scientific Efficacy & Innovation
• •Skin Health & Holistic Approach
• •Quality and Safety
• •Customer Trust & Satisfaction
• •Transparency
• •Accessibility

Best Practices

• •Educate, Don't Just Sell: Emphasize the science and benefits of ingredients in clear, understandable language. Position content as helpful advice from a knowledgeable source.
• •Maintain a Caring Professionalism: Even in more casual social media interactions, ensure the underlying message reflects expertise and a genuine concern for skin health. Avoid overly flippant or unscientific claims.
• •Highlight Values Consistently: Regularly weave in messages about scientific backing, quality ingredients, ethical principles ("do no harm"), and the brand's pharmacy heritage to reinforce trust.
• •Be Benefit-Driven and Solution-Oriented: Focus copy on how the products solve specific customer problems or help them achieve their skincare goals (e.g., "reduce blemishes," "achieve a radiant glow," "protect sensitive skin").
• •Visual Consistency: Ensure that the visuals (clean, bright, often with a scientific or natural feel) used across all platforms align with the informative, trustworthy, and caring verbal tone.

Social Perception

Reputable & Trusted (especially in Turkey), Effective for Specific Concerns, Ingredient-Focused, Good for Sensitive Skin (Generally), Value for Money, Online Availability

Copy Examples

• •Tired of stubborn dark spots? Our Be Bright Arbutin Complex Cream, formulated with scientifically proven Alpha Arbutin and Niacinamide, targets hyperpigmentation to reveal a clearer, more even complexion. Trust Dermoskin for visible results, rooted in dermatological science.
• •Sensitive skin deserves expert care. Dermoskin's Face Protection SPF50 Cream offers high-level, broad-spectrum defense without dyes, perfume, or parabens. Nourish and protect your delicate skin every day.
• •✨ Glow Up with Glycolic! ✨ Our Be Bright AHA/BHA Cream gently exfoliates, unclogs pores, and refines skin texture. Ready for smoother, brighter skin? Tap to discover the science of healthy radiance! #Dermoskin #AHABHA #SkincareScience
• •At Dermoskin, our first principle is 'do no harm.' That's why every product is thoughtfully formulated with your skin's health as our top priority. Experience the difference of skincare that truly cares.
• •Unlock your skin's natural brilliance with Dermoskin. Our holistic approach combines innovative science with caring formulas to address all your skin's needs. Create your personalized routine and let your healthiest skin shine through.