Brand Tone

Empowering, straightforward, and caring

Brand Values

• •Effectiveness without Compromise
• •Natural and Clean Ingredients
• •Affordability and Accessibility
• •Authenticity and Empowerment
• •Made in the USA

Best Practices

• •Lead with the "No-Nonsense" Philosophy: Every piece of copy should reflect the core idea of prioritizing effective, clean ingredients over hype and excessive packaging. Use direct and honest language.
• •Stay Empowering and Supportive: Frame your messaging around confidence and self-care. Instead of focusing on "fixing flaws," talk about "nourishing," "pampering," and "embracing" one's natural beauty.
• •Always Highlight Key Values: Consistently mention the brand's commitments: vegan, cruelty-free, paraben-free, and made in the USA. These are powerful trust signals for the target audience.
• •Keep it Simple and Relatable: Avoid overly technical or clinical language. Use accessible terms and analogies, like calling a serum "a hug from the outside," to make the benefits clear and engaging.
• •Tell the Story: Weave the brand's authentic origin story into the narrative where appropriate. Reminding customers that dermisyou was born from a real family's needs builds a stronger, more personal connection.

Social Perception

The public perception of dermisyou is positive, with customers valuing the effectiveness and gentleness of the products. The "no-nonsense" and affordable approach is well-received, positioning dermisyou as a trustworthy and practical choice. The brand is perceived as a reliable source for clean beauty solutions that deliver on their promises without being pretentious.

Copy Examples

• •Confidence, bottled. Our Anti-Wrinkle Serum isn't about chasing youth—it's about embracing graceful aging. Packed with Vitamin C and Rose Water, it's a quick, stress-free way to firm, plump, and love the skin you're in. No gimmicks, just results. #dermisyou #NoNonsenseSkincare #AgeGracefully
• •Tired of Tired Eyes? Dark circles and puffiness don’t stand a chance. Our Anti-wrinkle Eye Serum, with soothing Green Tea and hydrating Hyaluronic Acid, is your secret to looking rested and radiant. Gentle, effective, and always cruelty-free. See the difference for yourself.
• •Effective, Clean, Affordable. That's our promise. We skip the fancy packaging to bring you powerful, natural skincare that truly works. Welcome to the no-nonsense revolution.
• •Fact: You don't need a 10-step routine. You just need ingredients that work. Saffron, Turmeric, Rosewater. Hydrated, happy skin. Back to basics. ✨ Our Hydra Boost Face Cream keeps it simple and effective. #dermisyou #skincarebasics #naturalskincare
• •Your Clean Beauty Update: Vegan, Cruelty-Free & Oh-So-Effective. At dermisyou, we believe in powerful results without compromise. Discover our latest collection of natural, paraben-free essentials made right here in the USA.