Brand Tone

friendly, expert-driven, and empowering

Brand Values

• •Simplicity and Accessibility
• •Expertise and Efficacy
• •Community and Inclusivity
• •Social Responsibility
• •Quality and Safety

Best Practices

• •Lead with Expertise, Speak with Simplicity
• •Foster a Community, Not Just a Customer Base
• •Be Transparent and Authentic
• •Empower Through Education
• •Highlight the "Why"

Social Perception

The general perception of Dermii is positive. Customers appreciate the effectiveness of the products, particularly for dry and irritated eyes. The brand's connection to a real optometrist, Ally, adds a layer of trust and authenticity that resonates with consumers. Their social media engagement and responsiveness to customer feedback contribute to a favorable brand image. The charitable component of their business model is also likely to be viewed positively by the public.

Copy Examples

• •End your day on a calming note. Our Self-Warming Eye Masks are your 10-minute escape to soothe tired, screen-stressed eyes. #Dermii #EyeCare #SelfCare
• •Tired of dry, itchy eyes? Meet your new best friend. Our optometrist-formulated Miracle Mist provides instant relief and long-term hydration. Click to make eye care a simple part of your day. #DermiiDifference #ExpertEyeCare
• •POV: You finally found an eye care routine that *actually* works and is easy to stick to. ✨ #Eyeconic #Dermii #DryEyeRelief
• •Expert Eye Care, Simplified. Discover our range of optometrist-enhanced solutions for happy, healthy eyes.
• •Join the Eyeconic Circle! As a thank you, enjoy 15% off your first order and discover how easy it is to prioritize your eye health. Plus, every purchase helps restore sight to someone in need.