Brand Tone

Approachable and Friendly, Informative and Solution-Oriented, Trendy and Modern, Promotional and Value-Driven

Brand Values

• •Accessibility
• •Skin Health and Well-being
• •Trend Awareness
• •Customer Focus
• •Value

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Friendly," "Helpful," "Knowledgeable," "Trendy," "Positive"), common phrases to use/avoid, and the overall personality the brand wants to convey.
• •Always Speak as an "Ally": Consistently use language that positions Dermicare as a supportive partner in the customer's skincare journey. Use "we" and "you" to foster a direct and helpful connection.
• •Stay Updated with Trends (Authentically): Incorporate relevant skincare and beauty trends (like K-Beauty) naturally into the copy, but avoid forced or inauthentic language. Ensure the team understands the trends they're writing about.
• •Balance Information with Enthusiasm: Provide clear, concise information about products and their benefits while maintaining an enthusiastic and positive tone. Avoid overly technical jargon unless explained simply.
• •Consistency Across Platforms: Ensure the tone is consistent across the website, product descriptions, social media posts, email marketing, and any customer service interactions. Regularly review content on all channels to check for alignment.

Social Perception

As a Retailer, As a Skincare Resource, Influence of K-Beauty. The overall perception appears to be that of a convenient, trend-aware online shop for beauty and skincare enthusiasts in Colombia. The use of "Tienda Dermatológica" (Dermatological Store) in their social media branding adds a layer of specialization and trustworthiness.

Copy Examples

• •✨ Your skin's new best friend has arrived! ✨ Discover the latest [Product Name] from [Brand], now available at dermicare.com.co! Perfect for [benefit/skin concern]. Get that glow! #DermicareColombia #SkincareObsessed #[Brand] #[ProductName]
• •Ready for your best skin ever? 😉 At Dermicare, we're your allies in achieving that healthy, radiant look. Explore our curated collection of top brands and K-Beauty favorites. Shop now and treat your skin! 👉 dermicare.com.co
• •Treat Yourself! 💖 Enjoy [X]% off all sunscreens this week. Because protecting your beautiful skin is always in style. Shop the sale at dermicare.com.co! #SunscreenSale #HealthySkinHabits
• •Hack your way to flawless skin! 😉 Watch how [Product Name] tackles [skin issue] like a pro. So satisfying! ✨ Grab yours at dermicare.com.co! #SkincareTips #KBeautyHacks #DermicareFinds #[SkinConcern]Solution
• •Build your dream skincare routine with Dermicare! From gentle cleansers to powerful serums, we have everything you need from trusted brands and exciting K-Beauty discoveries. Your journey to glowing skin starts here: dermicare.com.co #SkincareRoutine #BeautyHaul #DermicareAllies #SelfCare