Brand Tone

Informative & Reassuring, Benefit-Oriented & Aspirational, Natural & Gentle, Direct & Encouraging

Brand Values

• •Efficacy & Results
• •Natural Beauty & Well-being
• •Quality & Safety
• •Accessibility & Affordability
• •Customer Trust
• •Holistic Approach

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Benefit of the Benefit
• •Emphasize Natural & Safe
• •Maintain a Reassuring and Empowering Stance
• •Ensure Consistency Across All Channels

Social Perception

Emerging & Growing, Positive for Specific Needs, Generally Positive (based on available reviews), Awareness varies, Trust in Natural and Dermatologist Approved

Copy Examples

• •Headline: Tired of Eczema Flare-Ups? Find Your Soothing Relief. Body: Experience the gentle touch of Dermease Eczema Relief Cream. Our carefully selected natural ingredients work to calm irritation and restore your skin’s comfort, so you can embrace your day with confidence. Naturally effective, because your skin deserves peace. Call to Action: Discover Soothed Skin Today.
• •Headline: Unlock a Brighter, More Even Skin Tone, Naturally. Body: Reveal your inner glow with Dermease Vitamin C Serum! Packed with the power of natural antioxidants, our serum helps diminish dark spots and revitalizes your complexion. Gentle, effective, and always kind to your skin. Call to Action: Get Your Glow On!
• •Headline: Healthy Hair Starts Here. Nourish Your Way to Lustrous Locks. Body: Dream of vibrant, healthy hair? Dermease Natural Onion Shampoo promotes hair growth and reduces fall, blending nature's best for results you can see and feel. Gentle care for strong, beautiful hair. Call to Action: Transform Your Tresses.
• •Headline: Age Gracefully. Embrace Youthful Radiance with Dermease. Body: Our Age Ease Anti-Aging Cream, rich in natural extracts and dermatologist-approved, helps reduce the appearance of fine lines and wrinkles, promoting a visibly smoother and more youthful complexion. Invest in your skin's future, naturally. Call to Action: Rediscover Your Youthful Glow.
• •Headline: Say Goodbye to Sun Tan, Hello to Clear & Bright Skin! Body: Did summer leave its mark? Our D-Tan Face Pack, with effective natural ingredients, helps to gently remove tan and restore your skin’s natural radiance, leaving it feeling refreshed and deeply hydrated. Call to Action: Reveal Your Brightest Skin.