Brand Tone

Mindful & Intentional, Reassuring & Trustworthy, Calm & Soothing

Brand Values

• •Natural & Clean Ingredients
• •Slow Beauty Philosophy
• •Sustainability & Ethical Practices
• •Transparency
• •Holistic Well-being

Best Practices

• •Ensure the copy reflects the brand's visual identity to maintain consistency.
• •Actively seek feedback to understand how the brand tone is perceived by the audience.
• •Highlight the natural and clean ingredients used in the products.
• •Emphasize the brand's commitment to sustainability and ethical practices.
• •Communicate transparency about ingredients and processes to build trust.

Social Perception

Trustworthiness and a commitment to well-being, appreciated for gentle, effective skincare and ethical, sustainable practices. Brands are seen as knowledgeable authorities, with a farm-to-body or artisanal approach, highlighting the quality and care in product creation.

Copy Examples

• •Discover the gentle power of nature with our meticulously crafted skincare. Slow down, breathe deep, and nourish your skin with ingredients sourced directly from the earth.
• •We believe in transparency. From our ethically sourced ingredients to our sustainable practices, we're committed to a cleaner, healthier planet and a healthier you.
• •Experience the tranquility of our calming skincare rituals. Designed to soothe both skin and soul, our products offer a moment of peace in your busy day.
• •Our commitment to slow beauty means we prioritize quality over quantity, crafting each product with care and intention for long-term skin health.
• •Embrace the less-is-more philosophy. Our minimal ingredient lists deliver maximum results, focusing on potent natural actives that nurture your skin's natural radiance.