Brand Tone

Authoritative & Trustworthy, Educational & Informative, Clinical & Results-Oriented, Caring & Reassuring, Direct & Honest

Brand Values

• •Efficacy & Results
• •Scientific Backing & Dermatological Expertise
• •Accessibility of Clinical-Grade Skincare
• •Ingredient Transparency & Quality
• •Customer Skin Health & Confidence
• •Honesty

Best Practices

• •Lead with Expertise: Always ground claims in dermatological science and Dr. Bottiglione's experience. Use phrases like "Formulated by Dr. Bottiglione," "Clinically-proven ingredients," and "Backed by 50 years of dermatological practice."
• •Educate, Don't Just Sell: Explain *how* and *why* products work, especially the role of key ingredients like non-neutralized glycolic acid. Use clear, informative language rather than overly technical jargon, but don't shy away from mentioning active ingredients.
• •Focus on "Real Results" and Transformation: Use testimonials (with permission) and before & after imagery where appropriate. Highlight the tangible benefits users can expect, such as "brighter skin," "reduced breakouts," or "smoother texture."
• •Maintain a Tone of Clinical Reassurance: Acknowledge that users are often seeking solutions for persistent or frustrating skin issues. Position the brand as a knowledgeable and effective partner in their skin health journey. Be direct about product sensations like the "tingle" and frame it positively as a sign of efficacy.
• •Be Consistent Across All Channels: Whether it's a tweet, a product description, a blog post, or a video script, the core messages of authority, efficacy, and education should shine through. Ensure the voice feels like it's coming from a trusted dermatological source.

Social Perception

Credible & Reliable, Effective for Specific Concerns, Potent Formulations, Good Value for Clinical-Grade Products, Positive Association with Dr. Bottiglione

Copy Examples

• •Headline: Stop Hiding Your Skin. Start Healing It. Body: Tired of skin concerns that don't seem to budge? Dr. Bottiglione, with over 50 years of dermatological expertise, formulated Dermatologist's Choice to bring real, clinical results to your home. Experience the power of non-neutralized glycolic acid and ingredients proven to transform your skin. It's not just skincare; it's skin health, chosen by a dermatologist.
• •Social Media Post (Instagram - with image of Glycolic Peel Cleansing Pads): Caption: Feel that tingle? That’s the Dermatologist's Choice difference. Our Glycolic Peel Cleansing Pads, with potent non-neutralized Glycolic Acid (AHA) and Salicylic Acid (BHA), work deep to exfoliate, clarify, and reveal your brightest skin yet. Formulated by Dr. B for real results you can see and feel. Ready for your transformation? #DermChoice #GlycolicPeel #SkincareThatWorks #DrBottiglione #HealthySkin
• •Email Subject Line: Dr. B's Secret to Ageless Skin? It's Not a Secret Anymore. Email Body Snippet: For decades, Dr. Bottiglione has guided patients to radiant, healthy skin in his clinic. Now, his trusted formulations, like our potent Ultra Anti-Aging Cream, are available to you. We use clinically effective, non-neutralized ingredients to deliver visible improvements without the need for a prescription. Discover the dermatologist's choice for yourself.
• •Product Page Description (Facial Enhancement Cream): Intro: Experience the 'Trustworthy Tingle' of Real Results. Our Facial Enhancement Cream, a cornerstone of the Dermatologist's Choice line, is expertly formulated by Dr. Bottiglione with active, non-neutralized glycolic acid. This daily moisturizer doesn’t just hydrate; it actively promotes cell turnover, refines texture, and diminishes the appearance of fine lines and discoloration. Give your skin the clinical care it deserves.
• •Facebook Ad Copy: Headline: The Clinical Solution for Stubborn Acne & Dull Skin. Developed by a Dermatologist. Body: Don't just manage your skin concerns, resolve them. Dermatologist's Choice offers potent, pH-balanced formulas developed by Dr. Richard Bottiglione to target everything from breakouts to signs of aging. See why thousands trust our expertise for visibly healthier skin. Learn more and find your solution. [Link]