Brand Tone

Scientific, Informative, Results-Oriented, Confident, Caring, Trustworthy, Modern, and Innovative

Brand Values

• •Efficacy & Results
• •Scientific Validation
• •Transparency
• •Quality
• •Sustainability & Responsibility
• •User-Centric

Best Practices

• •Highlight scientific backing and key ingredients (e.g., nanotechnology, Hyaluronic Acid) in a clear and concise manner.
• •Quantify results whenever possible, referencing user testing data and percentages (e.g., '91.3% Lifting Effect').
• •Emphasize the 'Clean Formulas' and sustainability initiatives (Carbon Neutral, Recycling 100%) to build trust and appeal to conscious consumers.
• •Maintain a balance between scientific information and user-friendly language to avoid overwhelming potential customers.
• •Showcase influencer collaborations strategically to leverage their reach and credibility, ensuring alignment with the brand's values and target audience.

Social Perception

Positive perception as a scientifically-backed, effective, and trustworthy dermocosmetics brand with a focus on sustainability and user satisfaction. Areas for improvement include addressing logistics and inventory issues to maintain customer satisfaction.

Copy Examples

• •Discover Dermatolab: The new generation of dermocosmetics, scientifically formulated for visible results. Created by scientists, tested by dermatologists.
• •Our Uniformizer serum, powered by nanotechnology, penetrates deep to target uneven skin tone. See visible results backed by user testing.
• •Experience the Dermatolab difference: Clean formulas, carbon neutral, and recycling 100% of our packaging. Effective skincare with a conscience.
• •Soro Facial Regenerador Noturno: Wake up to rejuvenated skin. Our night regenerator, formulated with Hyaluronic Acid and Rosehip Oil, delivers proven results.
• •Dermatolab Instant Stick: Your instant solution for firmer skin. Experience the tensor effect with our innovative formula.