Brand Tone

Professional, Trustworthy, Caring, Accessible & Straightforward

Brand Values

• •Efficacy & Quality
• •Trust & Experience
• •Customer-centricity
• •Safety
• •Accessibility/Affordability

Best Practices

• •Prioritize Clarity and Accuracy: Use precise dermatological terms where appropriate but always explain benefits in a way the average consumer can understand. Avoid jargon without explanation.
• •Emphasize Trust and Expertise: Consistently reference the '25 years of experience,' 'clinical formulations,' and 'dermatologist-favored' aspects where relevant.
• •Maintain a Caring and Empathetic Voice: Acknowledge common skin concerns with understanding and position products as helpful solutions, focusing on benefits like 'gentle,' 'safe,' and 'effective relief.'
• •Be Solution-Oriented: Clearly state the problem the product solves and the positive outcome the user can expect (e.g., 'Combat the sun-induced ageing process,' 'Effective treatment against Melanic Hyperpigmentation').
• •Ensure Consistency Across Platforms: Whether it's website copy, social media posts, or product descriptions on e-commerce partner sites, the core tone (professional, trustworthy, caring) should remain consistent. Develop a simple style guide if needed.

Social Perception

Positive for product efficacy, Reliable & Established, Go-to for Specific Concerns, Good Value, Customer Service

Copy Examples

• •Headline (General Brand): Derma Techno: 25 Years of Dermatological Expertise, Dedicated to Your Skin's Health. Clinically formulated, trusted by Pakistan. Body: Experience the confidence of healthy skin with Derma Techno. For a quarter of a century, we've pioneered dermatological solutions in Pakistan, offering effective, affordable care for every skin type. Trust our science, embrace your radiance.
• •Headline (Sunscreen - U-Veil Forte): Step Out Fearlessly. U-Veil Forte SPF 60 – Your Clinical Shield Against Pakistan's Sun. Body: Don't let sun damage dictate your day. Our U-Veil Forte SPF 60 offers broad-spectrum UVA/UVB/IR protection in a non-greasy, water-resistant formula. Combat ageing, hyperpigmentation, and stay protected with dermatologist-trusted care.
• •Headline (Acne Product - Acne Wash Cream): Clearer Skin, Clinically Proven. Target Acne Effectively with Derma Techno's Acne Wash Cream. Body: Struggling with breakouts? Our Acne Wash Cream is expertly formulated to manage acne, control oil, and gently cleanse without irritation. Rediscover your skin's natural clarity with a solution born from dermatological science.
• •Headline (Moisturizer - Neuage Moisturizing Lotion): Soothe, Hydrate, Protect. Neuage Daily Moisturizing Lotion for Sensitive Pakistani Skin. Body: Experience lasting comfort with Neuage Moisturizing Lotion. Our hypoallergenic formula is designed for dry, sensitive skin, repairing the moisture barrier and protecting against irritants. Gentle care for skin that feels beautifully soft and healthy.
• •Headline (Anti-Ageing - Cilix Cream): Revitalise Your Radiance. Cilix Cream – Advanced Antioxidant Care for Youthful Skin. Body: Turn back the clock on skin ageing with Cilix Cream. Rich in Vitamin C, this unique antioxidant formula supports collagen synthesis, improves skin texture, and enhances tone for a firmer, more luminous complexion. Embrace ageless beauty, powered by Derma Techno.