Brand Tone

Informative & Educational, Trustworthy & Caring, Scientific & Nature-Oriented, Problem/Solution Focused, Positive & Empowering

Brand Values

• •Natural & Organic Purity
• •Effectiveness & Results-Driven
• •Science & Botanical Tradition
• •Health & Well-being
• •Sustainability & Environmental Responsibility
• •Cruelty-Free
• •Canadian Made

Best Practices

• •Prioritize 'Natural' and 'Organic': Consistently highlight the use of natural, organic, and plant-derived ingredients. Explain their benefits clearly and simply.
• •Emphasize Gentle Effectiveness: Use language that conveys both gentleness (e.g., 'soothing,' 'calming,' 'hypoallergenic') and efficacy (e.g., 'results-driven,' 'effective relief,' 'clinically proven elements where applicable').
• •Maintain an Informative and Educational Voice: Explain how products work and the science or botanical tradition behind them in an accessible way. Avoid overly technical jargon unless clearly defined.
• •Show Empathy and Understanding: Acknowledge the challenges of dealing with skin conditions and position the brand as a caring partner in the customer's journey to healthier skin.
• •Be Transparent and Trustworthy: Clearly state commitments to cruelty-free practices, sustainable sourcing, and Canadian-made products. Ensure all claims are accurate and supported.

Social Perception

Trusted for Sensitive Skin, Effective Natural Remedies, Quality Focused, Helpful & Informative

Copy Examples

• •Headline: Find Nature's Answer to Your Sensitive Skin. Body: Tired of harsh chemicals? Dermamed Pharmaceutical harnesses the gentle power of certified organic botanicals and scientific innovation to bring you effective relief for rosacea, eczema, and acne. Embrace your skin's natural balance. Made with care in Canada. Call to Action: Discover our Natural Solutions.
• •Headline: Science-Backed, Naturally Delivered. Body: At Dermamed, we believe in living in harmony with science and nature. Our award-winning formulas, like the All Purpose Balm with Phyto Technology, blend advanced botanical research with pure, sustainably sourced ingredients to soothe and heal even the most delicate skin. Call to Action: Experience the Dermamed Difference.
• •Headline: Gentle Care for Your Little One, Naturally. Body: Your baby’s skin deserves the purest touch. Our organic baby care line is lovingly crafted in Canada with calming calendula and chamomile to gently cleanse and protect. Hypoallergenic, cruelty-free, and wonderfully effective. Call to Action: Shop Baby Care.
• •Headline: Don't Just Treat Symptoms, Nourish Your Skin. Body: Dermamed Pharmaceutical offers more than just temporary fixes. Our natural remedies for acne, psoriasis, and other skin concerns are designed to restore your skin's health from within, using the earth's finest organic ingredients. See real results, naturally. Call to Action: Explore Our Healing Balms.
• •Headline: Your Journey to Healthier Skin Starts Here. Body: For over 25 years, Dermamed Pharmaceutical has been dedicated to creating innovative, natural skincare solutions you can trust. From stubborn eczema to everyday dryness, discover the power of nature, backed by science. Call to Action: Learn Our Story.