Brand Tone

Professional yet approachable, educational and informative, focusing on skin health and science-backed solutions.

Brand Values

• •Education
• •Personalization
• •Efficacy and Results-Driven
• •Skin Health over Hype
• •Professional Expertise
• •Human Touch
• •Sustainability and Ethical Practices

Best Practices

• •Prioritize Education: Frame product descriptions and marketing messages around educating the consumer about their skin, the ingredients, and how the product works.
• •Emphasize Professionalism and Expertise: Reference the scientific backing of formulations and the brand's heritage with skin therapists.
• •Focus on "Skin Health" not just "Beauty": Use language that conveys a commitment to the overall well-being and function of the skin.
• •Be Clear and Direct about Benefits and Results: Avoid overly hyped or exaggerated claims. Instead, clearly state the tangible benefits and expected results.
• •Maintain an Approachable and Empathetic Voice: While professional, ensure the tone is supportive and understanding of various skin concerns and the journey to achieving healthy skin.

Social Perception

Dermalogica is widely recognized and used by skincare professionals and aestheticians, effective for various skin concerns, high quality with premium pricing, gentle yet powerful formulations, an educational resource, with a focus on skin health.

Copy Examples

• •Unlock your skin's true potential. Our expert-formulated [Product Name] targets [Specific Concern] with clinically-proven ingredients for visibly healthier skin. Learn the science behind your glow.
• •More than just a moisturizer. [Product Name] delivers personalized hydration, adapting to your unique skin needs. Experience the Dermalogica difference: professional-grade care, real results.
• •Tired of temporary fixes? Invest in your skin's long-term health. Discover our [Product Line] for [Benefit, e.g., sustained clarity, ageless vitality], rooted in education and efficacy.
• •Sensitive skin deserves powerful solutions, not compromises. Our [Product Name], free from common irritants, gently restores balance and resilience. Trust your skin to the experts.
• •Your journey to healthy skin starts with understanding. Let our professional skin therapists guide you, or explore our resources online. Dermalogica: empowering you with knowledge for life-long skin health.