Brand Tone

Authentic & Personal, Inspired & Evocative, Appreciative & Warm, Earthy & Natural, Artistic & Handcrafted

Brand Values

• •Artisanal Quality & Craftsmanship
• •Nature & Adventure Inspired
• •Meaning & Storytelling
• •Sustainability & Ethical Sourcing
• •Authenticity & Connection
• •Supporting Dreams

Best Practices

• •Embrace Storytelling: Always weave in the narrative of inspiration, craftsmanship, or the meaning behind the pieces. Connect with the "why."
• •Use Evocative, Sensory Language: Incorporate words that speak to nature, adventure, dreams, and emotions to maintain the inspired and earthy tone.
• •Maintain Authenticity: Share genuine behind-the-scenes moments, founder insights, and customer stories. Avoid overly corporate or generic messaging.
• •Be Appreciative and Engaging: Consistently express gratitude to your community and respond warmly to comments and messages.
• •Visually Align: Ensure that all accompanying visuals (photography, graphics) reflect the same earthy, natural, and artistic aesthetic conveyed in the copy.

Social Perception

High Quality & Unique Designs, Worth the Price, Personal & Meaningful, Trusted Brand, Inspired by Nature

Copy Examples

• •Whispers of the wild, captured in silver and stone. Our new [Collection Name] collection is here, each piece handcrafted to echo the untamed beauty of the earth. Let these treasures be a reminder of your own adventures. Explore the journey: [Link]
• •From a spark of inspiration to a finished piece, every Derive treasure is slowly crafted by hand in our Oregon studio. We believe in the soul of the handmade, jewelry that tells a story as unique as yours. Discover the artistry: [Link]
• •More than just jewelry, it's a memory held close. A celebration, a milestone, a quiet moment of reflection. Derive pieces are designed to become part of your story, cherished for years to come. Find your future heirloom: [Link]
• •Born from the earth, crafted with care. At Derive Jewelry, we're committed to sustainable practices, using recycled metals and ethically sourced gemstones. Wear beauty that honors our world. Learn about our commitment: [Link]
• •Chasing horizons and collecting moments. ✨ Our [Piece Name] necklace, the perfect companion for wherever your heart wanders. What journey is calling you? #DeriveJewelry #InspiredByAdventure #HandmadeMagic