Brand Tone

Conscious, Educational, Friendly, Approachable, Inspiring, Empowering, Authentic, Transparent, Calm & Natural

Brand Values

• •Sustainability
• •Eco-consciousness
• •Quality & Durability
• •Simplicity & Minimalism
• •Community & Support (for Canadian Small Businesses)
• •Ethical Consumption

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., conscious, friendly, inspiring, educational), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Focus on "Why" Not Just "What": Connect your products back to your core values and mission. Explain *why* a product is a good eco-choice, not just *what* it is. This reinforces your purpose-driven nature.
• •Use Inclusive and Encouraging Language: Avoid jargon or judgmental phrasing that might alienate people new to sustainable living. Frame eco-choices as positive and achievable steps.
• •Be Authentic and Transparent: If you're sharing challenges, new learnings, or behind-the-scenes content, maintain the same honest and open tone. This builds trust.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and email marketing to ensure they consistently reflect your defined brand tone. Adapt as your brand evolves, but always stay true to your core values.

Social Perception

Positive & Trustworthy, Helpful & Informative, Aesthetically Pleasing, Niche & Purpose-Driven, Supportive of Small Business

Copy Examples

• •Product Post (e.g., Bamboo Toothbrush): "Start your day the sustainable way! ✨ Our bamboo toothbrushes aren't just kind to your teeth, but kind to the planet too. Made from naturally antimicrobial bamboo, they're the perfect simple swap to reduce plastic in your bathroom. Little changes, big impact. What's your favorite eco-swap you've made? #DeriveEcoBrand #SustainableSmile #PlasticFreeLiving"
• •Educational Post (e.g., Reducing Kitchen Waste): "Did you know small steps in the kitchen can dramatically cut down on waste? From reusable food wraps to composting your scraps, every little bit helps! We believe in empowering you with simple solutions for a greener home. 🌱 What are your go-to tips for a zero-waste kitchen? Share below! #EcoKitchen #ZeroWasteTips #SustainableHome #DeriveEco"
• •Brand Story Snippet: "At Derive Eco Brand, our mission is simple: to make sustainable living beautiful and accessible for everyone. We carefully curate products that are kind to the Earth and help you on your journey to a more conscious lifestyle. Join us in making a difference, one mindful choice at a time. 💚 #OurWhy #EcoFriendlyLiving #CanadianMade #ConsciousConsumer"
• •Promotional Post (e.g., New Arrival): "Say hello to the newest addition to our eco-family! 👋 [Product Name] is here to help you [solve a problem/achieve a benefit] while staying true to your sustainable values. Crafted with [material] and designed for [use], it's another step towards a cleaner planet and a happier you. Explore it now on our website! #NewCollection #SustainableSolutions #ShopEco #DeriveEcoBrand"
• •Community Engagement Post: "We're so inspired by our amazing community choosing to live more sustainably! Seeing our products in your homes and hearing your eco-journeys truly motivates us. Let's keep the conversation going: what's one sustainable habit you're proud of incorporating this month? 👇 #EcoCommunity #SustainableJourney #InspiredByYou #DeriveEco"