Brand Tone

Helpful, Practical, and Friendly

Brand Values

• •Utility and Practicality
• •Simplicity
• •Affordability and Value
• •Customer Satisfaction

Best Practices

• •Lead with the Problem/Solution: Always frame the copy around a common household problem and present the product as the simple, effective solution. Use "before and after" scenarios.
• •Keep it Personal and Friendly: Use "you" and "your" to speak directly to the customer. Incorporate the founder's story ("Helga's mission") in broader communications like email marketing and the 'About Us' page to maintain a human touch.
• •Emphasize Simplicity and Ease: Use words like "simple," "easy," "quick," and "no-fuss." The copy should reflect the practicality of the products. Avoid overly technical jargon or complicated language.
• •Focus on the Benefit, Not Just the Feature: Instead of saying "a multi-slot hanger," say "a hanger that frees up closet space and keeps your clothes wrinkle-free." The copy should sell the positive outcome.
• •Maintain a Consistent Call-to-Action (CTA): Use clear, direct, and friendly CTAs. Phrases like "Discover Your Solution," "Make Life Easier," or "Find Your Good Find" are more on-brand than aggressive commands like "Buy Now!"

Social Perception

Product-Centric, Direct-to-Consumer, Neutral-to-Positive

Copy Examples

• •Social Media Ad (Platz Max hangers): Headline: Stop fighting with your closet. Start winning. Body: Tired of wrinkled shirts and overflowing drawers? Our Platz Max hangers are the simple secret to a perfectly organized closet. One hanger, multiple garments, zero stress. Reclaim your space and make your mornings easier.
• •Website Banner (Seasonal Sale): Headline: Your Home, Happier. Body: Discover our collection of clever solutions for every room. From kitchen time-savers to bathroom organizers, find your next 'good find' and make everyday life a little brighter. Shop our Spring Cleaning Sale now!
• •Product Description (Herd Retter): Headline: The Easiest Way to a Cleaner Stove. Body: Say goodbye to scrubbing burnt-on messes. The Herd Retter protects your stove top from spills and splatters, wiping clean in seconds. Spend less time cleaning and more time enjoying your meals. It's the simple, practical solution you've been looking for.
• •Email to New Subscribers: Subject: Welcome! Let's make your day a little easier. Body: Hi there, and welcome to Der Gute Fund! We're a small shop founded by Helga with one big goal: to find those wonderfully useful items that bring a smile to your face. We believe a happy home is a practical one. We're so glad you're here!
• •TikTok Video Script (Fugen Clean): On-screen text: Dirty grout? 🤢 Watch this. ✨ Voiceover/Caption: You don't need to renovate, you just need Fugen Clean. The easy, no-scrub way to make your bathroom look brand new. Tap the link to get yours! #cleaninghacks #bathroommakeover #dergutefund