Brand Tone

Energetic and Performance-Oriented, Community-Focused and Engaging, Approachable and Relatable, Confident and Transparent, Enthusiastic and Passionate

Brand Values

• •Transparency
• •Efficacy
• •Health-Conscious
• •Innovation
• •Community
• •Quality
• •Authenticity

Best Practices

• •Know Your "Why": Always circle back to the core values: Transparency, Efficacy, Health, Innovation, and Community. Every piece of copy should subtly reflect one or more of these.
• •Speak Your Audience's Language (Authentically): Understand and use terminology and references that resonate with gamers and lifestyle enthusiasts, but avoid forcing slang or sounding inauthentic. Keep it energetic, engaging, and relatable.
• •Prioritize Clarity and Transparency: Echo the brand's commitment to open labels in your communication. Be clear, straightforward, and honest about product benefits and ingredients. Avoid jargon where simpler terms suffice.
• •Maintain an Energetic & Positive Vibe: The copy should feel motivating and supportive. Focus on empowerment, achieving goals, and enhancing experiences, whether in gaming, fitness, or daily tasks.
• •Develop a Tone of Voice Guideline: Create a document that outlines the brand's personality, key messaging points, "do's and don'ts" for language, and examples of on-brand copy. This ensures consistency across all writers and platforms.

Social Perception

Positive for Product Effectiveness and Taste, Trusted for Transparency, Associated with the Gaming Community, Seen as a Premium, Healthier Option, Engaged Customer Base

Copy Examples

• •Headline: Level Up Your Focus. Naturally. Body: Tired of hype and jitters? ADVANCED.gg delivers clinically-proven ingredients for sustained energy and laser-sharp focus. No sugar, no secrets – just pure performance. See what's inside. #TransparentGaming #PeakPerformance
• •Headline: Join the Movement. Fuel Your Passion. Body: From esports pros to late-night grinders, the ADVANCED.gg community knows what it takes to win. Our FOCUS 2.0 is your edge – clean energy, real results. What are you working towards? Share your goals! #ADVANCEDCommunity #FuelYourWin
• •Headline: Taste the Difference. Feel the ADVANTAGE. Body: Who said healthy can't be delicious? Our sugar-free flavors are crafted to make your tastebuds (and your brain) happy. Real ingredients, real impact. Find your new favorite fuel. #CleanEnergy #DeliciouslyEffective
• •Headline: Built by Gamers, For Your Grind. Body: We get it. Long sessions demand sustained energy and mental clarity. That’s why we created ADVANCED.gg – with transparent formulas and ingredients that actually work. Ready to upgrade your setup? #GamerBuilt #RealResults
• •Headline: Beyond the Hype: Clinically Backed Performance. Body: Don't just take our word for it. ADVANCED.gg FOCUS features NooLVL®, the first esports ingredient clinically tested to improve cognitive performance in gamers. Experience the innovation. #ScienceBacked #NextLevelGaming