Brand Tone

aspirational, chic, and personable

Brand Values

• •Curation and Quality
• •Individuality and Style
• •Discovery and Exclusivity
• •Customer Connection
• •Local Charm

Best Practices

• •Always Embody the 'Insider Tip': Frame communications as sharing a secret (e.g., 'Just for you,' 'Discover the secret').
• •Blend Aspirational with Accessible Language: Use sophisticated descriptions for products, but maintain a friendly and welcoming general tone.
• •Use Visual Storytelling to Support the Copy: Ensure high-quality, curated visuals match the written content's aesthetic.
• •Engage with the Community: Ask questions and respond to interactions in a personable and warm tone.
• •Maintain a Consistent Voice Across All Channels: Ensure the brand's tone is recognizable on all platforms and consider creating a brand voice guide.

Social Perception

a hidden gem for fashion and unique finds in Graz; perceived as stylish, trendy, and well-curated, offering a special, non-mainstream shopping experience, often featured in local guides.

Copy Examples

• •Your new favorite dress has arrived. ✨ Discover the effortless elegance of our latest collection—perfect for those long summer evenings. Be the first to wear it. #DerGeheimtipp #InsiderStyle #GrazFashion
• •Style isn't just what you wear. It's how you live. Explore our curated collection of fashion, accessories, and treasures designed to make your everyday beautiful. Welcome to the secret.
• •Looking for a gift that feels personal and special? From handmade jewelry to unique design pieces, find something truly memorable at Der Geheimtipp. Give more than a gift; give a discovery. #Geschenkideen #GrazShopping #SupportLocal
• •One scarf, endless possibilities. Your style secret. 😉 #StyleHack #DerGeheimtipp #FashionInspo
• •An Insider Tip Just For You…💌 Hello [Name], We've just added a few special pieces to our collection that we thought you would love. Click here to see what's new before anyone else. Thank you for being part of our community.