Brand Tone

Nostalgic and Story-driven, Personal and Welcoming, Passionate and Curated, Educational and Empowering

Brand Values

• •Heritage and Transmission
• •Sustainability and Conscious Consumption
• •Authenticity and Uniqueness
• •Craftsmanship and Transformation

Best Practices

• •Always Tell a Story: Frame every product, from a single glass to a large armoire, within a narrative. Use its age, origin, or imagined past to create an emotional connection.
• •Use Evocative, Sensory Language: Employ words like "charm," "soul," "patina," "authentic," "treasure," and "yesteryear" to reinforce the brand's nostalgic and curated identity.
• •Center the 'Why' of Second-Hand: Explicitly connect the act of buying vintage to its positive impact—sustainability, environmental respect, and rejecting mass production.
• •Write from a Personal Perspective: Maintain Aurélie's voice as the passionate founder. Use "I" and "my" (e.g., "my latest finds," "I restored this piece") to preserve the personal, boutique feel of the brand.
• •Educate and Inspire: Regularly share tips on decorating with vintage, the history of certain styles (like 'Terre de Fer'), or behind-the-scenes content from the restoration workshop. This builds authority and community engagement.

Social Perception

The public perceives De Raymonde à Zoé as a high-quality, authentic, and charming boutique brocante. The owner, Aurélie, is seen as a credible expert with a talent for sourcing and restoring beautiful objects. Customers are satisfied with the quality of products and services, viewing the brand as an inspiration for home decoration, especially for vintage, retro-chic, and sustainable interior design.

Copy Examples

• •From Raymonde's time to Zoé's future. Discover unique, restored treasures that bring generations of French charm into your home.
• •This isn't just a cabinet; it's a keeper of secrets from the 1920s. Lovingly restored in our workshop, its beautiful patina is ready to add character and soul to your space. Where would you place this piece of history? #FrenchBrocante #VintageHome #SustainableStyle
• •Each plate in this exquisite porcelain set tells a story of countless family meals. With delicate, time-worn patterns, they bring an authentic touch of French 'art de la table' to your modern gatherings. A beautiful way to choose history over haste.
• •Your old furniture has a story to tell. Don't let it end. Join our relooking workshop and learn the art of transformation. We'll give you the tools and techniques to turn your forgotten piece into a cherished treasure.
• •Tired of the same-same? At De Raymonde à Zoé, every item has a past and a soul. Explore our curated collection of vintage furniture and decor, personally selected to bring unique, sustainable elegance to your home. Find your happiness in Crolles or online.