Brand Tone

Promotional, energetic, direct, action-oriented, and friendly in a commercial sense. The language is accessible, focusing on clear benefits, variety, and performance. It's motivational and aspirational, connecting gear with the experience of playing sports.

Brand Values

• •Accessibility & Convenience
• •Quality & Authenticity
• •Competitive Pricing
• •Specialization
• •Customer Service

Best Practices

• •Lead with Action and Energy: Start sentences with strong verbs and maintain a dynamic, energetic tone. Use exclamation points and emojis where appropriate (especially on social media) to convey excitement.
• •Always Highlight the "Why": Don't just list product features. Connect them directly to a customer benefit, whether it's better performance ("dominate the court"), savings ("superá tu presupuesto"), or quality assurance ("distribuidores oficiales").
• •Be Direct with a Clear Call to Action (CTA): Every piece of copy should guide the user on what to do next. Use clear, unambiguous CTAs like "Comprá ahora," "Descubrí más," or "Equipate hoy."
• •Reinforce Key Value Propositions: Consistently weave in the core benefits of shopping with Deporcity—interest-free installments, nationwide shipping, and official brand partnerships—to build trust and lower the barrier to purchase.
• •Adapt the Tone to the Platform, but Not the Personality: While the language on a formal website description might be slightly more reserved than an Instagram story, the core brand personality—energetic, promotional, and focused on sports passion—should remain consistent across all channels.

Social Perception

Deporcity is perceived as a significant and established retailer in the Argentine sporting goods sector, particularly for tennis and padel enthusiasts. They are seen as a go-to source for major brands and a leading company in their field, integrated into the local sports ecosystem as a supplier for clubs. The public perception is that of a reliable, primarily commercial entity focused on sales and distribution.

Copy Examples

• •Tu rival no sabe lo que le espera. 💪 La nueva Babolat Technical Viper de Juan Lebrón ya está en Deporcity. Potencia y precisión para que domines la cancha. Comprala hoy en 3 cuotas sin interés y con envío a todo el país. #Padel #Babolat #Deporcity #DominaLaCancha
• •Superá tus límites, no tu presupuesto. Encontrá las zapatillas de running que buscás con hasta 30% OFF. New Balance, Adidas y más. ¡Equipate para tu próxima carrera en Deporcity! [Shop Now]
• •¿Tenis, pádel, fútbol o fitness? Sea cual sea tu pasión, en Deporcity tenemos el equipamiento de las mejores marcas para que lo vivas al máximo. ¡Viví el deporte, viví Deporcity! Descubrí nuestras ofertas.
• •¡PREPARATE! 🔥 El Cyber Monday llega a Deporcity y vos tenés que estar listo. Descuentos increíbles en raquetas, indumentaria y más. Agendá la fecha y sé el primero en llevarte todo. ¡Falta muy poco!
• •Sentí la diferencia en cada golpe. La Wilson Clash 100 v2.0 te da la combinación perfecta de control y flexibilidad que tu juego necesita. Como distribuidores oficiales, te garantizamos la mejor calidad. Llevátela hoy y pagala como quieras. Somos tu experto en tenis.