Brand Tone

professional, informative, and results-oriented

Brand Values

• •Quality
• •Accessibility
• •Efficacy
• •Hygiene
• •Empowerment

Best Practices

• •Maintain a Professional yet Accessible Tone: Always sound knowledgeable and expert, but avoid overly technical jargon that might alienate at-home users.
• •Focus on Benefits, Not Just Features: Instead of just saying "low-melting-point wax," say "melts quickly for a faster, more comfortable waxing experience."
• •Use Strong, Action-Oriented Language: Employ verbs that convey efficacy and ease, such as "achieve," "discover," "elevate," and "experience."
• •Incorporate Testimonials and Social Proof: Regularly feature quotes from satisfied customers (both professionals and individuals) to build trust and credibility.
• •Tailor the Message to the Audience and Platform: While the core values remain the same, adjust the tone and content for different audiences (e.g., business-focused for LinkedIn, visually-driven tutorials for Instagram and TikTok).

Social Perception

a trusted and reliable supplier of high-quality waxing products

Copy Examples

• •Elevate your waxing services with Depilcompany's Gold Hard Wax. Trusted by estheticians for its flawless application and superior grip on even the coarsest hair. Give your clients the silky-smooth results they deserve. #Depilcompany #ProfessionalWaxing #EstheticianLife #SalonSupplies #SmoothSkin
• •Tired of constant shaving? Achieve weeks of smooth skin with the Depil Bella Roll-On Wax Kit. Our easy-to-use, mess-free system brings professional waxing results to your home. Ready for effortlessly smooth skin? Shop now and enjoy 10% off your first order.
• •Introducing our new Sugar Paste Wax. Made with 100% natural ingredients, it's the gentle yet effective solution for sensitive skin. Experience the sweetest way to smooth skin. #SugarWax #NaturalBeauty #Depilcompany
• •(Video shows close-up of smooth wax application) Voiceover: Professional results are now in your hands. Depilcompany offers a complete range of waxing solutions for salon experts and at-home users. (Scene changes to show a happy customer) Voiceover: Discover your smoothest skin yet. Depilcompany. Quality you can trust.
• •Engineered for strength. Designed for skin. Our Men's Product line is formulated to tackle coarse hair while being gentle on the skin. From pre-wax prep to post-wax care, we've got you covered. #MensGrooming #WaxingForMen #Depilcompany